Shenzhen Video Production | Product Films, TVCs & AIGC

WHY ONCE

Creative thinking. Production that delivers.

Founded in Shenzhen in 2015, ONCE is a commercial production company built around a young team and contemporary creative thinking. From planning, writing and directing to cinematography, talent, post-production and content operations, we create films that bring together visual craft and commercial purpose.

We create commercial films around the product, brand and viewing context, connecting planning, filming, post-production and platform versions. Explore our work and production guides for concrete examples.

We develop AIGC production methods and explore AI-assisted marketing through a dedicated team and connected content workflows, expanding what brands can achieve with visual communication.

ABOUT ONCE →

SELECTED WORK

The shoot ends. The work stays.

Cadillac IQ VIDEO

Cadillac IQ: Driven from within, not by chance

2023 · Automotive and Mobility

BYD HAN VIDEO

BYD HAN: Eastern elegance meets high-speed technology

2025 · Automotive and Mobility

Huawei Petal Search VIDEO

Huawei Petal Search: A new experience across real and virtual worlds

2025 · Consumer Electronics

Yves Saint Laurent VIDEO

Yves Saint Laurent: Reinventing the queen of the urban night

2022 · Other Industries

Skyworth Q7D VIDEO

Skyworth Q7D: Beyond the boundaries of technology and art

2024 · Consumer Electronics

Hyundai ENCINO VIDEO

Hyundai ENCINO: A new urban species that defies gravity

2021 · Automotive and Mobility

Midea Cube Dehumidifier VIDEO

Midea Cube: Compact design, a fresh take on dry living

2025 · Cross-border Ecommerce

realme V70 VIDEO

realme V70: A bold new take on affordable durability

2025 · Consumer Electronics

Ping An VIDEO

Ping An: Lighting the way home through the city at night

2023 · Business Services

VIEW ALL COLLABORATIONS →

WAYS WE WORK TOGETHER

Core video production services in Shenzhen

Choose a service around your project goals. Explore the scope, applications and deliverables for brand strategy, TV commercials, cross-border product videos, corporate films, social content and AIGC production.

01

BRAND CONTENT STRATEGY

Brand content strategy

Turn business objectives into a clear brand proposition: what to say, who it is for, where it appears and what the audience should remember.

02

CAMPAIGN CONTENT

Campaign content

Build a hero film, short videos, visual assets and platform versions around one creative idea, giving a launch a clear and consistent voice.

03

COMMERCIAL FILMS

Commercial films

Brand films, TV commercials, product videos, corporate films and international marketing videos—from script to final cut, make complex value clear, distinctive and memorable.

04

AIGC & AI WORKFLOWS

AIGC content and AI workflows

AI expands visual possibilities and versions; it does not replace creative judgement. We combine live action, CGI and AIGC in storyboarding, visual development, hybrid production and content extensions.

05

CROSS-BORDER PRODUCT VIDEO

Cross-border product videos

Plan hero films, feature demonstrations and cutdowns for Amazon, Shopify, TikTok Shop and international advertising around real benefits, use cases and platform formats.

06

CORPORATE & B2B FILMS

Corporate and industrial films

Use R&D, manufacturing, people, processes and real applications to show what a company can do—for websites, exhibitions, business development, sales and recruitment.

07

U-STUDIO SHENZHEN

Shenzhen studio and product shoots

An 800 m² production studio, a 64 m² white studio and an in-house equipment library. Book a visit or studio hire, or let ONCE handle product photography, video and complete productions.

08

START WITH A BRIEF

Tell us about your project

Share your product, market and media goals. We will clarify the production plan, from the first conversation to final delivery.

THE ONCE TOGETHER LOOP

From a brief to brand content ready to use.

01

Define the brief

DEFINE

Bring the objective, audience and communication context into one clear proposition.

02

Set the direction

DIRECT

Set the creative idea, script structure and visual language.

03

Bring it to set

PRODUCE

Keep directing, camera, art, production and technology aligned on the same outcome.

04

Finish the film

FINISH

Use editing, colour, sound, CGI and AIGC to finish the work properly.

05

Adapt and extend

EXTEND

Adapt the work for websites, social, ecommerce, paid media and international markets.

SHENZHEN VIDEO PRODUCTION

Shenzhen video production, from brief to multi-version delivery

ONCE brings strategy, directing, production, camera, lighting, post and delivery into one chain of responsibility. Clarifying these four areas makes scope, timing and quotations comparable.

SCOPE & QUOTE

What determines a Shenzhen video production quote?

Creative complexity, shoot days, locations, talent, equipment, post-production, languages and aspect-ratio versions all shape scope. Start with a brief, then receive a production boundary you can review.

TIMELINE

What happens between the brief and final delivery?

Objectives, creative script, storyboards, pre-production, shooting, rough cut, fine cut, colour, sound, subtitles and version approval are confirmed in stages. Timing depends on the project.

INDUSTRY PROOF

Video for smart hardware, consumer electronics and 3C products

Product structure, functional movement, reflective materials and real use cases require different visual evidence. We test the sample and its claims before choosing sets, lighting and camera movement.

DELIVERY & RIGHTS

How are masters, source files, subtitles and rights approved?

Before production, confirm masters, cutdowns, aspect ratios, subtitles, music and font licences, source-file scope, revision rounds and archiving so delivery responsibility is not left until the end.

Submit a brief for scope and quotation guidance

SIGNATURE OFFER · GLOBAL LAUNCH CONTENT PACK

ONCE Global Launch
Content Pack

For one product launch, we coordinate the hero film, feature content, paid assets, product visuals, platform versions and AIGC extensions so every asset speaks the same brand language.

The delivery boundary is standardised; the creative is not. Every package is adapted to the product, market and media objective.

01LAUNCH STARTER