ONCE POSITION / 01
Brand craft. Audience appeal.
A team with an eye for the image and a feel for the feed.
Practical budgets.Just not RMB 100-per-video production.
For an idea that is good enough and interesting enough, we may even choose to make it at a loss.
We put the budget into the idea, the image and versions ready for real use, with enough time to protect the brand’s visual quality.
SOCIAL MEDIA CONTENT PARTNER
Working with brands to keep content coming.
From global consumer-tech brands to international product launches, ONCE contributes to content planning, localised creative, short-form filming and version production. These account screenshots appear in ONCE’s official company introduction and illustrate real collaborations.
Account screenshots come from the supplied ONCE company introduction and illustrate actual content-production collaborations. Follower and engagement figures reflect the screenshot date or the platform’s current display; they are not promises of service results.
MAKE EVERY SECOND WORK
Make it look good. Give the product a reason to sell.
A short video needs to keep working after the shoot. It should earn attention quickly, explain benefits, build product trust and leave useful assets for sales and advertising.
- 01
Support ad conversion
Use clearer openings, product actions and reasons to buy to create better opportunities for attention, clicks and conversion.
- 02
Reach the right audience
Plan pacing for the viewing habits of Douyin, Xiaohongshu, TikTok, Reels and Shorts, helping content fit where it will be watched and shared.
- 03
Make product differences visible
Show functions, materials, use cases and product differences in images people can quickly understand, strengthening product presentation and brand identity.
- 04
Support sales growth
Prepare reusable versions for advertising, websites, product pages and sales teams, helping each channel explain the product’s value.
SHOOT + PRODUCTION
Filming and production. One connected delivery.
Start with a product-launch shoot, an ecommerce creative package or a monthly social-content plan. The same team connects the idea, script, filming, editing and versions.
Product and launch shorts
For launches, unboxing, demonstrations and product benefits that help customers understand why to choose the product.
- Product unboxing and demonstrations
- People using the product
- Material and feature close-ups
- 6-second, 15-second and 30-second cutdowns
Ecommerce creative packages
Plan multiple short-form assets for TikTok, Reels, Shorts, Amazon and Shopify, ready for the agreed advertising and testing uses.
- Alternative opening hooks
- Landscape and portrait compositions
- Clean versions without captions
- Localised market versions
Ongoing social content
For brands that need a regular publishing rhythm. Plan topics, filming and versions by month or quarter so the team has content ready to share.
- Monthly content planning
- Batch scripts and filming
- Continued use of the footage library
- Planning the next content iteration
01Strategy and scriptContent direction · Hooks · Storyboards
02Filming and productionDirection · Camera · Art · Lighting
03Platform versionsLandscape · Portrait · Cutdowns · Languages
04Additional assetsCovers · Opening frames · Clean footage · Libraries
Deliverables are agreed around the goal, platforms, production scale and number of versions. The scope follows the project’s needs.
VERTICAL SOCIAL WORK / 9:16
Selected short-form work
These are published ONCE short-form projects, displayed in 9:16 portrait cards. Select an image to open the project.
Swipe to see more portrait projects →
LUXEED · New S7
Automotive technology with a social-first pace
XPENG · G6
Offer information, vehicle design and everyday settings
Sinocare iCan
Bring a wellness product into everyday life
AITO · M9
Show technology through actions that are easy to understand
OLIGHT
Connect function, finish and the setting of use
Pet Tech
Make product explanations feel natural in the feed
From published work to your production brief
Choose the opening action and information order for social video
A useful version change affects what viewers see or understand first. A car film and a compact tool-light film provide different references for movement, use and product information, helping you choose an opening that suits the subject.
LUXEED New S7: driving, a break and a booking
Published-film referenceWheels, body details and driving establish movement before on-screen text introduces charging-network information. A person having coffee and resting connects that information to a journey, and the film closes with a dealership booking prompt.
For your next productionCompare a driving opening with an opening built around the person's need, identifying the variable in each version. Keep brand-approved product facts, review text reading time and visual emphasis, then decide which information belongs in the main film or a separate short edit.
View the full case: LUXEED New S7: driving, a break and a bookingEDC tool light: from the desk to an action
Published-film referenceA green pen-shaped light appears on a dark desk before hand-held checks in a dark space, reading and writing on paper, and changes between white and red light. The tool and the hand guide the sequence back to the product.
For your next productionCompare a product still-life opening with a use-action opening. Test exposure for paper, hands and the light before filming. Keep the action and its result clear in the edit, then check that a vertical crop retains the tool, gesture and essential text.
View the full case: EDC tool light: from the desk to an actionCompare proposals for your next film
Ask for the first action, main message and closing prompt of each version, together with a list of shared shots and additional filming. Review text, product position and cover images in the intended frame. Each version should have a clear communication task.
FROM BRIEF TO PUBLISH
From the brief to content ready to publish.
A finished script is not required to start. Send the product, platform, target date and the main problem to solve. We will turn them into a practical content and filming plan.
- 01PLAN
Content planning
Agree the audience, benefits, platform and the action this content should encourage.
- 02WRITE
Script and storyboard
Put the opening, product actions, settings and version requirements into the shot list.
- 03SHOOT
Filming and production
Direction, camera, art, production and post work towards the same agreed result.
- 04DELIVER
Multi-version delivery
Deliver landscape, portrait, cutdown, subtitled and localised versions for the agreed platforms.
SHENZHEN PRODUCTION BASE
Plan cross-border short-form content in one Shenzhen production.
ONCE provides short-form filming and production in Shenzhen for ecommerce, international social media and brand marketing teams. Our local crew and U-STUDIO base support product demonstrations, talent scenes, unboxing, advertising cutdowns, and landscape and portrait footage within one project.
We plan the filming and production scope around the platform, target market and number of versions. Multilingual subtitles, voiceover and clean versions are included according to the agreed project requirements.
FAQ
Let’s create something worth watching.
Confirming the platforms, product readiness, dates and versions early helps focus the budget on what will make a visible difference.
How many short videos can you film in one day in Shenzhen?
It depends on the scripts, settings, talent, product readiness and camera changes. We group shared setups, lighting and product actions first, then provide a realistic schedule that leaves time for the images to work.
Which versions can an ecommerce short-form project include?
Common options include 9:16 portrait, 16:9 landscape, 6-second, 15-second and 30-second cutdowns, subtitled versions and clean versions. Quantities, languages and aspect ratios are agreed around the platforms and budget.
Can you localise international social videos into several languages?
Yes. Subtitles, voiceover, on-screen text and safe-area layouts can be adapted for the target markets. The brand supplies approved product information and translation guidance before localisation begins.
Can we begin without a script?
Yes. Start with a product link, existing pages, the target audience and publishing platforms. ONCE can develop the content direction, script and storyboard before filming.
Can one team handle filming and post-production?
Yes. The project can cover creative planning, direction, camera, art, locations, talent, editing, colour, sound and versions. The final scope is the brief and quotation agreed by both parties.
Agree what changes between versions
For a launch, a batch of ad creative or an ongoing content plan, list the opening hook, product action, aspect ratio, language, clean master and intended use for each version. A new filename alone does not make a different creative idea.
The brand confirms product facts and approves the brief; ONCE develops and produces the agreed assets; the appointed media team manages campaign setup and performance measurement. If actors or models deliver UGC-style advertising, describe it as produced advertising rather than presenting it as an unsolicited customer review.
For later reuse, record which shots, talent permissions and product versions remain suitable. Agree whether the next release needs a new edit, new language work or additional filming before committing to a delivery date.
YOUR NEXT SOCIAL VIDEO
Give the next video a job beyond the shoot.
Send the product link, platforms, target markets and dates. We will help decide what to film, which versions to prepare and how one production can leave useful content for the months ahead.
DELIVERABLES & QUOTE PREPARATION
Turn recurring content needs into a clear filming round
Themes, products and opening variations affect both filming and editing. Separate their communication roles before planning footage that can support future releases.
Themes and product content
Give each short one audience question or product action, with a defined opening, demonstration and next step. Group shared locations and products by their filming conditions.
Versions and test assets
Label the openings, situations or captions being compared and retain a use note for each. Let actual content differences determine additional versions, rather than budgeting from a clip count alone.
Formats and languages
Consider framing and text areas during storyboarding, leaving usable product details and caption space for each layout. Review channels, languages and file requirements before shooting.
What to share before requesting a production plan
Share themes, products, channels, references, audiences and release cadence. Define presenters, location changes, master and variation quantities, formats and languages, and responsibility for re-edits, additional filming and publishing.
SOCIAL VIDEO · SHENZHEN
Short-form video production in Shenzhen
Commercial craft. Made for the feed.
One team for creative planning, filming and platform versions, serving cross-border ecommerce, international social media and brand content teams.
REAL WORKAutomotive · Consumer tech · Pets · Wellness