ONCE POSITION / 01
Brand craft. Audience appeal.
A team with an eye for the image and a feel for the feed.
Practical budgets.Just not RMB 100-per-video production.
For an idea that is good enough and interesting enough, we may even choose to make it at a loss.
We put the budget into the idea, the image and versions ready for real use, with enough time to protect the brand’s visual quality.
SOCIAL MEDIA CONTENT PARTNER
Working with brands to keep content coming.
From global consumer-tech brands to international product launches, ONCE contributes to content planning, localised creative, short-form filming and version production. These account screenshots appear in ONCE’s official company introduction and illustrate real collaborations.
Account screenshots come from the supplied ONCE company introduction and illustrate actual content-production collaborations. Follower and engagement figures reflect the screenshot date or the platform’s current display; they are not promises of service results.
MAKE EVERY SECOND WORK
Make it look good. Give the product a reason to sell.
A short video needs to keep working after the shoot. It should earn attention quickly, explain benefits, build product trust and leave useful assets for sales and advertising.
- 01
Support ad conversion
Use clearer openings, product actions and reasons to buy to create better opportunities for attention, clicks and conversion.
- 02
Reach the right audience
Plan pacing for the viewing habits of Douyin, Xiaohongshu, TikTok, Reels and Shorts, helping content fit where it will be watched and shared.
- 03
Make product differences visible
Show functions, materials, use cases and product differences in images people can quickly understand, strengthening product presentation and brand identity.
- 04
Support sales growth
Prepare reusable versions for advertising, websites, product pages and sales teams, helping each channel explain the product’s value.
SHOOT + PRODUCTION
Filming and production. One connected delivery.
Start with a product-launch shoot, an ecommerce creative package or a monthly social-content plan. The same team connects the idea, script, filming, editing and versions.
Product and launch shorts
For launches, unboxing, demonstrations and product benefits that help customers understand why to choose the product.
- Product unboxing and demonstrations
- People using the product
- Material and feature close-ups
- 6-second, 15-second and 30-second cutdowns
Ecommerce creative packages
Plan multiple short-form assets for TikTok, Reels, Shorts, Amazon and Shopify, ready for the agreed advertising and testing uses.
- Alternative opening hooks
- Landscape and portrait compositions
- Clean versions without captions
- Localised market versions
Ongoing social content
For brands that need a regular publishing rhythm. Plan topics, filming and versions by month or quarter so the team has content ready to share.
- Monthly content planning
- Batch scripts and filming
- Continued use of the footage library
- Planning the next content iteration
01Strategy and scriptContent direction · Hooks · Storyboards
02Filming and productionDirection · Camera · Art · Lighting
03Platform versionsLandscape · Portrait · Cutdowns · Languages
04Additional assetsCovers · Opening frames · Clean footage · Libraries
Deliverables are agreed around the goal, platforms, production scale and number of versions. The scope follows the project’s needs.
VERTICAL SOCIAL WORK / 9:16
Selected short-form work
These are published ONCE short-form projects, displayed in 9:16 portrait cards. Select an image to open the project.
Swipe to see more portrait projects →
LUXEED · New S7
Automotive technology with a social-first pace
XPENG · G6
Offer information, vehicle design and everyday settings
Sinocare iCan
Bring a wellness product into everyday life
AITO · M9
Show technology through actions that are easy to understand
OLIGHT
Connect function, finish and the setting of use
Pet Tech
Make product explanations feel natural in the feed
FROM BRIEF TO PUBLISH
From the brief to content ready to publish.
A finished script is not required to start. Send the product, platform, target date and the main problem to solve. We will turn them into a practical content and filming plan.
- 01PLAN
Content planning
Agree the audience, benefits, platform and the action this content should encourage.
- 02WRITE
Script and storyboard
Put the opening, product actions, settings and version requirements into the shot list.
- 03SHOOT
Filming and production
Direction, camera, art, production and post work towards the same agreed result.
- 04DELIVER
Multi-version delivery
Deliver landscape, portrait, cutdown, subtitled and localised versions for the agreed platforms.
SHENZHEN PRODUCTION BASE
Plan cross-border short-form content in one Shenzhen production.
ONCE provides short-form filming and production in Shenzhen for ecommerce, international social media and brand marketing teams. Our local crew and U-STUDIO base support product demonstrations, talent scenes, unboxing, advertising cutdowns, and landscape and portrait footage within one project.
We plan the filming and production scope around the platform, target market and number of versions. Multilingual subtitles, voiceover and clean versions are included according to the agreed project requirements.
FAQ
Let’s create something worth watching.
Confirming the platforms, product readiness, dates and versions early helps focus the budget on what will make a visible difference.
How many short videos can you film in one day in Shenzhen?
It depends on the scripts, settings, talent, product readiness and camera changes. We group shared setups, lighting and product actions first, then provide a realistic schedule that leaves time for the images to work.
Which versions can an ecommerce short-form project include?
Common options include 9:16 portrait, 16:9 landscape, 6-second, 15-second and 30-second cutdowns, subtitled versions and clean versions. Quantities, languages and aspect ratios are agreed around the platforms and budget.
Can you localise international social videos into several languages?
Yes. Subtitles, voiceover, on-screen text and safe-area layouts can be adapted for the target markets. The brand supplies approved product information and translation guidance before localisation begins.
Can we begin without a script?
Yes. Start with a product link, existing pages, the target audience and publishing platforms. ONCE can develop the content direction, script and storyboard before filming.
Can one team handle filming and post-production?
Yes. The project can cover creative planning, direction, camera, art, locations, talent, editing, colour, sound and versions. The final scope is the brief and quotation agreed by both parties.
YOUR NEXT SOCIAL VIDEO
Give the next video a job beyond the shoot.
Send the product link, platforms, target markets and dates. We will help decide what to film, which versions to prepare and how one production can leave useful content for the months ahead.
SOCIAL VIDEO · SHENZHEN
Short-form video production in Shenzhen
Commercial craft. Made for the feed.
One team for creative planning, filming and platform versions, serving cross-border ecommerce, international social media and brand content teams.
REAL WORKAutomotive · Consumer tech · Pets · Wellness