Product videos · TV commercials · AIGC content · Global social videos
ONCE VISUAL is a Shenzhen-based video production company. From strategy and creative development to filming, post-production and multi-platform delivery, we create commercial video for brands in China and overseas—combining visual craft with content designed to reach and convert audiences.
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Choose a service around your project goals. Explore the scope, applications and deliverables for brand strategy, TV commercials, cross-border product videos, corporate films, social content and AIGC production.
COLLABORATION RHYTHM
For commercials, product films and social content series, these six stages keep the scope, decisions and delivery clear.
Goal / audience / budget / schedule
Clarify who the film is for, what it needs to say and when it must be released.
Review the brand and product, audience, channels, production scope and schedule.
Stage outputProject brief and production scope
Concept / script / visual direction
Find the idea, write the script and define the visual language.
GATE 01 Approve concept and scriptPresent the concept and script with directing notes and visual references so the story and production approach can be approved.
ApprovalConcept, script and visual direction
Storyboard / cast / location / art
Confirm the storyboard, talent, location, styling and production schedule before filming.
GATE 02 Approve the shoot plan (PPM)Use the pre-production meeting (PPM) to review the shot plan, cast, location, wardrobe, makeup, props and schedule.
ApprovalStoryboard and production plan
Directing / camera / lighting / art
Execute the approved plan with the crew working toward the same result.
Follow the confirmed storyboard and call sheet, coordinate camera, lighting, art and sound, and back up the footage.
Stage outputFootage and production notes
Edit / colour / sound / effects
Approve the edit structure and rhythm before colour, sound, subtitles and visual effects are finished.
GATE 03 Approve edit structureReview the offline edit for story and pace. After picture lock, complete the final image, colour, sound and subtitles.
ApprovalEdit structure, rhythm and picture lock
Master / formats / delivery
Approve the final film and export the agreed landscape, portrait, subtitle and channel versions.
GATE 04 Approve final film and versionsCheck picture, sound and subtitles; confirm duration, aspect ratio, language and file formats before delivering the final master and versions.
ApprovalFinal master and deliverables list
ONCE brings strategy, directing, production, camera, lighting, post and delivery into one chain of responsibility. Clarifying these four areas makes scope, timing and quotations comparable.
Creative complexity, shoot days, locations, talent, equipment, post-production, languages and aspect-ratio versions all shape scope. Start with a brief, then receive a production boundary you can review.
Objectives, creative script, storyboards, pre-production, shooting, rough cut, fine cut, colour, sound, subtitles and version approval are confirmed in stages. Timing depends on the project.
Product structure, functional movement, reflective materials and real use cases require different visual evidence. We test the sample and its claims before choosing sets, lighting and camera movement.
Before production, confirm masters, cutdowns, aspect ratios, subtitles, music and font licences, source-file scope, revision rounds and archiving so delivery responsibility is not left until the end.
For one product launch, we coordinate the hero film, feature content, paid assets, product visuals, platform versions and AIGC extensions so every asset speaks the same brand language.
The delivery boundary is standardised; the creative is not. Every package is adapted to the product, market and media objective.
For Amazon sellers and single-product brands building a coherent content system for the first time.
For consumer electronics and global brands with stable sales that are ready to strengthen the brand.
For brand teams planning a formal product release, crowdfunding campaign or international media investment.
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