Launch Growth
Show the product. Let the brand shine through.
Your product has found its audience. Now give people more reasons to remember your brand. We plan a hero film, feature demonstrations, lifestyle scenes and short-form ads together, so every channel feels like it belongs to you.
Your product has traction. Give the brand more presence.
You want a more distinctive look
The selling points are clear. You want the lighting, settings and storytelling to feel more recognizably yours.
Your store and ads need fresh material
You need a hero film you’re proud to put on your website, alongside shorter films that explain and engage.
You want more than one opening
Some people respond to a useful feature; others see themselves in a lifestyle scene. Let’s plan for both.
If the immediate need is a first product listing, Launch Starter may be enough. For crowdfunding, interviews and ongoing content updates, explore Launch Campaign.
Good films begin with the details.
Give people room to interact, and let the product move from home to outdoors. Camera work and art direction bring your brand’s way of life into focus.
Let the connection happen.
2 international modelsTwo models create room for companionship, shared experiences and the small interactions that make a story feel human.
Meet the modelsFrom home to outdoors, naturally.
1 home set + an outdoor settingA home set and an outdoor setting balance close-up detail with a wider sense of how the product is used.
Colors, furniture and everyday props work together to make each space feel right for the brand.
A consistent look, in any light.
Professional camera kitExample camera · Sony FX6View equipment & rental rates
ONCE on set · Equipment chosen for the shoot Camera & lenses
A professional cinema camera with lenses chosen for people, environments and product close-ups, indoors and outside.
Light & texture
Key, fill and practical lighting for the home set; considered fill and light control alongside natural outdoor light.
Support & movement
Tripod support, with a stabilizer or slider selected for the script, plus on-set monitoring to review the picture.
Start with the production level; we’ll choose the exact equipment together. Camera bodies, lenses, lighting and quantities are confirmed against the script and availability. Published day-hire rates are not package line-item prices. Cast, talent usage rights and the delivery start date are agreed before filming.
These films illustrate casting, settings and lighting. They do not imply that a case used this package, or that every location and piece of equipment shown is included in its price.
What we’ll make together.
Here’s the starting scope. We’ll agree the purpose, format and language of each film before the shoot.
Product hero film
A main film that brings product character and brand personality together.
Feature & lifestyle videos
Show each feature in a setting where it makes a difference.
Ad cutdowns
Different rhythms and openings for TikTok, Meta and Amazon.
Product & lifestyle images
A consistent look across your website, product pages and social channels.
Content & openings
Unboxing, feature proof and lifestyle. The version count is agreed clearly in the proposal.
Language & production
Includes AI-assisted scene extensions and version production, with the specific shots agreed in the proposal.
Make more of the shoot
We plan hero-film scenes and short-form moments together, giving the best shots more places to appear.
Keep the brand recognizable
Color, sound and product presentation stay connected across the website film and the ads on your phone.
Give your openings a choice
Unboxing, feature proof and lifestyle provide different ways into the same product, ready for later testing.
Where the budget goes.
From CNY 69,800, with a 15-day turnaround and two shoot days. The starting scope includes two international models, one home set plus an outdoor setting, a professional camera kit and set styling. Films, images and Chinese and English versions are planned together.
Creative & filming
Two models, home and outdoor settings, professional camera work and art direction.
What may change the quoteAdditional cast or settings, product count and special filming requirements.
The main story & features
Editing, feature demonstrations, sound and a consistent visual finish.
What may change the quoteComplex effects, internal animation, reshoots or additional post-production.
Short films & versions
Ad openings, cutdowns, Chinese and English voice-over and subtitles, and AI-assisted scene extensions.
What may change the quoteLanguages, formats, video quantities and the demands of individual AI-assisted shots.
Products & settings · Final versions · Review rounds · Usage rights · Tax & schedule
At the heart of the technology, a human story.
Brand storytelling / Consumer technology
Explore the filmA battery connects a father’s busy day with the game his child is waiting to play. This Olight Ostation X film follows that everyday story, weaving product operation and internal details into the action. Warm light and small, familiar moments give technical innovation a human face.
Let the relationship lead
From a child calling for attention to time spent playing together, the product’s value becomes part of the relationship.
Keep the features clear
Demonstrations and internal animation fit into the story, helping viewers understand the product as they watch.
This is related work by ONCE. It does not imply that the project used this package or was commissioned at the price shown.
MORE WORKAutoScooperFrom a family story to the detail inside.From the first conversation to the final film.
You know your product. We know how to bring it to the screen. We plan samples, scripts and reviews together, so the production has room to do its best work.
- 01
Tell us about the product
Who is it for, where will it launch and which details do we need to show?
- 02
Find the right approach
We explore the idea and script, then agree the shots, deliverables and budget.
- 03
Make the details count
From the shoot to editing, sound and color, we review the work together at agreed stages.
- 04
Get ready to go live
We check the final films, subtitles and formats, then hand them to the team handling your release.
A few things you may be wondering.
Are the three openings included in the 12–15 cutdowns?
We’ll spell that out in the proposal. A new opening, a new edit, a resized frame and another language involve different work. Your delivery list will show exactly which versions are included.
Can the hero film simply be cropped vertically?
Some shots can work in both formats. But pace, framing and subtitle placement feel different on a phone. Planning vertical coverage during the shoot usually gives us a more natural edit.
Where would you use AI-generated content?
It can help extend a set or explore a visual variation. We first check whether the product can be represented accurately, then decide which shots suit the approach. Complex CG and specialist shots are scoped separately.
Can we also receive the footage and project files?
Tell us early if you need original footage or editable project files, and we’ll define what is included. Music, talent, fonts and other asset rights are also agreed by market, channel and usage period.
A little reading before we roll.
One product. Two ways to open.
Plan the hero film and short-form ads together, with room for both story and pace.
Read the storyFourteen days to launch. Is everyone telling the same story?
Keep the film, press assets and sales presentation aligned on the facts that matter.
Read the storyTell us what you’re bringing to the world.
A product, an idea or a date in the diary. That’s a good place to begin.
