Behind the Scenes
Go behind the scenes of ONCE VISUAL commercial films, brand videos, product shoots, TV commercials and AIGC projects—from crew collaboration to lighting, equipment and production craft.
ON SET / SELECTED SCENES
A look at the work behind the frame: sets, lighting, cameras and production monitors. Start with selected scenes, then explore the gallery and production notes.
Sets and lighting
Counters, dining tables, living rooms and bedrooms show how space and light shape the image.
Locations and crew
Cars, cameras, lighting and crew come together across grass locations, tree-lined roads and night shoots.
Cameras and monitors
See the setup alongside the framed image, from camera operation to still-life details on the monitor.
More moments on set
Continue through the gallery for more sets, shoots and monitor views. Images load as you scroll.
Production notes and planning
Read a documented production story alongside the gallery, or explore the planning process for a shoot in China.
Strong work begins on set.
These behind-the-scenes records capture what really happens when an idea becomes production: scouting, set building, lighting, camera tests, blocking and the decisions made by directors, cinematographers, gaffers, art teams and producers. Every project has a different scale, but the standard is the same—keep everyone aligned on the same frame.
Beyond the frame, we plan schedules, set safety, media management and horizontal and vertical versions. After the shoot, the work continues through editing, colour, sound, CGI and AIGC extensions until the content is ready to deliver and use.
Send the brief. Let’s talk through the idea.
If you are planning a brand film, product video, TVC, international campaign or a live-action and AIGC project, tell us about the brand, audience, channels, timing and budget. We will first clarify what to shoot, where to shoot and where AI adds value, then shape the creative, crew, production and delivery plan.
Talk about your next film →