ONCE
ABOUT ONCE

A long-term content partner for brands.

Brands need more than a crew that can make a film. They need a partner that understands the brand, the market, how content travels and what must remain useful after launch.

ONCE VISUAL (Shenzhen Century Yidu Film & Media Co., Ltd.) is a Shenzhen-based commercial film and brand content team founded in 2015. We create corporate films, TV commercials, product videos, e-commerce advertising assets, social media content, AIGC video and commercial photography.

How we think about commercial film

We do not see video as a one-off production deliverable. We treat it as a brand asset: work that helps people understand the brand, see the value of the product, build trust and continue performing across websites, sales, exhibitions, paid media and social channels.

What we create

Our work spans brand video strategy, corporate films, product video, TV commercials, e-commerce product-page content, TikTok and social video, AIGC imagery, commercial photography and content asset planning.

How we work

Every project begins with the audience, viewing context, core proposition and delivery channels. From there we move into scripting, storyboards, production, post, colour, graphics and multi-format delivery. The goal is not only a beautiful image, but content that supports a real decision.

A content partner for the AI era

As AIGC and generative search reshape content production, we use AI for concept exploration, previsualisation, asset extension and versioning—combining live action and AI where each approach adds the most value.

If you are planning a corporate film, product video, TV commercial or broader brand content system, start with our case studies.

MISSION / VISION / VALUES

Co-creating content that moves brands forward.

01

Co-create

CO-CREATE

Define the problem, develop the idea and improve the work together.

02

Think business

THINK BUSINESS

Understand the brand objective, market context, audience motivation and channel path.

03

Stay curious

STAY CURIOUS

Experiment with AI and new production methods, then turn them into practical workflows.

04

Build together

BUILD TOGETHER

Value long-term partnerships and learn from every release, not only every shoot.

05

Make it work

MAKE IT WORK

Creative ideas must survive production, distribution and real business use.

On set: monitoring and camera movement

Two previously published ONCE set photographs show how monitoring, lighting and camera equipment come together on set.

On-set monitoring and lighting

On-set monitoring and lighting

The two monitors show the relationship between the set, lighting and camera frame. Monitoring provides a shared reference for discussing the image on set.

Previously published image and production notes (Chinese)

Robotic camera and studio lighting

Robotic camera and studio lighting

A camera is mounted on a robotic arm beside the shooting table and lights. This photograph shows camera movement equipment and practical lighting in the same working area.

Previously published image and production notes (Chinese)

More behind-the-scenes photographs

START A COLLABORATION

Co-create content that moves brands forward.

Turn ideas into content, content into conversation, and conversation into opportunities for growth.