ONCE

ABOUT ONCE

A long-term content partner for brands.

Brands need more than a crew that can make a film. They need a partner that understands the brand, the market, how content travels and what must remain useful after launch.

ONCE VISUAL
BRAND CONTENT GROWTH PARTNER

ONCE VISUAL (Shenzhen Century Yidu Film & Media Co., Ltd.) is a Shenzhen-based commercial film and brand content team founded in 2015. We create corporate films, TV commercials, product videos, e-commerce advertising assets, social media content, AIGC video and commercial photography.

How we think about commercial film

We do not see video as a one-off production deliverable. We treat it as a brand asset: work that helps people understand the brand, see the value of the product, build trust and continue performing across websites, sales, exhibitions, paid media and social channels.

What we create

Our work spans brand video strategy, corporate films, product video, TV commercials, e-commerce product-page content, TikTok and social video, AIGC imagery, commercial photography and content asset planning.

How we work

Every project begins with the audience, viewing context, core proposition and delivery channels. From there we move into scripting, storyboards, production, post, colour, graphics and multi-format delivery. The goal is not only a beautiful image, but content that supports a real decision.

A content partner for the AI era

As AIGC and generative search reshape content production, we use AI for concept exploration, previsualisation, asset extension and versioning—combining live action and AI where each approach adds the most value.

If you are planning a corporate film, product video, TV commercial or broader brand content system, start with our case studies.

MISSION / VISION / VALUES

Co-creating content that moves brands forward.

Co-create

CO-CREATE

Define the problem, develop the idea and improve the work together.

Think business

THINK BUSINESS

Understand the brand objective, market context, audience motivation and channel path.

Stay curious

STAY CURIOUS

Experiment with AI and new production methods, then turn them into practical workflows.

Build together

BUILD TOGETHER

Value long-term partnerships and learn from every release, not only every shoot.

Make it work

MAKE IT WORK

Creative ideas must survive production, distribution and real business use.

OUR APPROACH
HOW WE WORK

Investing in the work.

For three years, ONCE has taken part in no competitive tenders or creative pitches. We mainly work with fast-growing small and medium-sized brands, where every part of the budget needs to contribute to the finished work.

Traditional tendering and pitching require additional time and money. For us and our clients, a more effective way to work is to agree on the goals and direction early, then focus our resources on delivery.

No competitive pitches. No tenders. We put 75% of the total project fee into the actual creative and production work, using that investment to support delivery quality and build our reputation. Reducing unused creative work and the back-and-forth of winning a project leaves more time, energy and budget for the work itself.

If you bring creative skills of your own and want a production team to develop and realise ideas with you, ONCE may be a good fit.

We are willing to share production costs.

We are willing to share production costs, so you can understand the investment behind the work. Explore our Shenzhen and Pearl River Delta resources for equipment rental reference rates, standard model rates and filming location information.

Equipment and model fees depend on the project and usage terms. Venue rates and availability are confirmed by each operator.

THE TEAM

The people working alongside your brand.

Leo Chen

Founder / Director

Leo has 10 years of advertising experience. Early in his career, he planned and directed commercial films for businesses and public organisations in the Pearl River Delta.

Teng Kang

Director

Teng studied at Fudan University and earned a master’s degree from the Hong Kong Baptist University Academy of Film. He has five years of experience in advertising direction, cinematography and production, with work across fashion, sport and family stories. He has worked with Huawei, Tencent, DJI, OPPO and Midea.

Kimi

Content Director

Kimi has led operations, content and advertising for several companies, with a focus on brand expression and content strategy. Kimi coordinates business partnerships and content planning, using asset tests, enquiries and brand awareness to keep content connected to business goals.

Yang Junxian

Art Director

Yang brings art-direction experience across corporate films, short films, TV commercials and documentaries. His work favours high contrast, strong colour and postmodern visual styles.

Mai Yin

Cinematographer

Mai’s expressive cinematography looks for the values and emotions behind the person on screen. His work spans film and a range of cultural subjects.

Long Da

Post-production / Director

Long has 10 years of experience in visual creation and technical production. His cinematography work spans film, advertising, specialist shoots and large live productions, connecting pre-production decisions with the final image.

Lin Jinjie

Art Director / Actor

Lin is a guest actor for TVB and has appeared in feature and online films. He also brings an actor’s perspective and a distinctive eye for art to production work.

Lu Xu

Business Consultant / Strategist

Lu works on personal-brand businesses through positioning, content planning and private-community operations.

David

Technical Director

David has 10 years of internet-industry experience across private-community marketing, personal brands and AI creative work. He follows changes in technology and communication, and also contributes to public-interest rescue work.

Chen Misen

Writer / Director

Chen writes for advertising and film, developing stories around society, life and human nature with a postmodern visual sensibility. His work spans variety shows, films and documentaries.

yy Yi Fang

Business Manager

With experience managing key accounts at the financial and business publication Dongguan Economy, Yi Fang specialises in business development for brand films and understands the commercial thinking behind each brand. Working across proposals, negotiations, delivery and project reviews, she identifies what makes a brand distinct and shapes flexible ways to collaborate. She brings directors and art teams into the conversation early, balancing budget, creative ambition and timelines. Her commercial judgement and visual sensibility provide dependable support for compelling brand storytelling.

On set: monitoring and camera movement

Two previously published ONCE set photographs show how monitoring, lighting and camera equipment come together on set.

On-set monitoring and lighting
The two monitors show the relationship between the set, lighting and camera frame. Monitoring provides a shared reference for discussing the image on set.
Previously published image and production notes (Chinese)

Robotic camera and studio lighting
A camera is mounted on a robotic arm beside the shooting table and lights. This photograph shows camera movement equipment and practical lighting in the same working area.
Previously published image and production notes (Chinese)

More behind-the-scenes photographs

TO BRANDS
Create together · Test together · Keep learning

We want to be involved before the brief has every answer.

We can discuss direction while the brand is still defining the problem, develop the idea together and review how the content works after release.

A brand relationship should continue beyond one film and one launch. ONCE works alongside the brand as markets, audiences and channels change.

START A COLLABORATION

Co-create content that moves brands forward.

Turn ideas into content, content into conversation, and conversation into opportunities for growth.

Book a content consultation onesmovies@gmail.com