Briefing01 / 06
Production Questionnaire
Bring the information you already have to your first project conversation.
- Objectives and audience
- Creative references
- Budget, schedule and deliverables
For: Brands and project leads
ONCE RESOURCES
Video production
templates & examples.
From the first brief to every shot.
Put your ideas, requirements and production details in order.
Start with editable templates built for project conversations.
THE PRE-PRODUCTION KITVOL. 01
Clearer briefs. More specific conversations.
WHERE TO START
01 Gather the requirementsQuestionnaire · Start with what you know
02 Define the directionBrief · Set the objective and scope
03 Discuss the creativeTreatment · Align visuals and production
04 Confirm each shotStoryboard · Agree images and sound
Start at the stage
your project has reached.
THE LIBRARY
Find your next step.
Choose the file you need now.
Each includes an editable version and a PDF preview.
Briefing02 / 06
Social Media Video Brief
Turn your audience, objective and platform needs into a clear production brief.
- Objective and key message
- Content format and versions
- Assets and feedback process
For: Marketing and social teams
Briefing03 / 06
International Ecommerce Video Brief
Define the target market, product demonstration and questions buyers need answered.
- Markets, languages and placements
- Product evidence and buyer concerns
- Localisation and versions
For: Ecommerce and international teams
Creative proposal04 / 06
Director’s Treatment Template
Organise the creative idea, visual references and production approach for review.
- Creative idea, cast and visual mood
- Actual locations paired with art previs
- Sound, resources and approvals
For: Creative and production teams
Storyboard review05 / 06
Video Storyboard Template
Confirm each shot’s image, action, sound and duration.
- Two-shot and six-shot layouts
- Shot details and resource list
- Fictional text storyboard example
For: Directors, producers and clients
Example06 / 06
Completed Template Example
Follow a fictional desk-organiser project from the brief to a 30-second storyboard.
- Objective, audience and key message
- Creative and visual direction
- Continuous 30-second shot sequence
For: Anyone filling in a template for the first time
Editable files download as ZIP. Unzip to use DOCX / PPTX. No contact details required.Download all 6 resources
A FILLED-IN EXAMPLE
Not sure what to write?
Start with an example.
Follow a fictional desk-organiser project
from its objective to its shot sequence.
A fictional practice project.
Not a client case or a verified product claim.
BRIEF → STORYBOARD30 SEC.
01 / OBJECTIVE
Show how the organiser holds everyday items, then direct viewers to the product page.
02 / KEY MESSAGE
Give scattered items a consistent place, keeping the desk organised.
03 / SHOT APPROACH
Start with a cluttered desk, show the placement actions, then compare the same desk before and after.
EXAMPLE ONLY
BEFORE YOU START
Before you
get started.
Use the templates to frame the conversation.
Agree the project details together.
How is the questionnaire different from a brief?
Use the questionnaire for an initial conversation. Fill in what is known and leave open items blank or mark them “To discuss”. The brief then defines the objective, audience, key message, scope and deliverables for creative and production discussions.
Should I use the Treatment or storyboard first?
Usually, the Treatment comes first to explain the idea, visual direction and production approach. The storyboard then details each shot’s image, action, sound and duration. Both can evolve as the project is discussed.
Can I edit the downloaded files?
The questionnaire, two briefs and worked example are Word documents. The Treatment and storyboard are PowerPoint decks. Unzip the downloaded file first. Text and tables are editable, and image frames can be replaced. PDFs are for reading and printing, not interactive forms. Layout may vary slightly between office applications.
Do I need to complete every template?
No. Start with the questionnaire if the scope is open, or use the relevant brief if the objective is clear. The creative or production team usually develops the Treatment and storyboard, with the brand reviewing the direction and details.
Do the files contain project images or a complete case study?
The Treatment and storyboard contain image placeholders. Label actual location photos and corresponding art previs separately. The worked example is a fictional text exercise. Replace it with your project information and confirm the permitted use of all images, music and other assets.
How can I discuss the completed brief with ONCE?
Share the project through our contact page, or email your completed template to Teng at tengkangsg@gmail.com. We will discuss the budget, schedule and deliverables for the specific project.
GOOD WORK STARTS WITH A CONVERSATION.
Have a project
in mind?
Bring a completed brief or an early idea.
Let’s work out the next step together.
