Launch Campaign
A new product. A launch worth watching.
A launch is a chance to introduce the product, the people and the thinking behind it. From a new release to a crowdfunding campaign, we bring the hero film, feature demonstrations, interviews and ads into one considered plan.
A big first impression starts with a little more planning.
The launch date is in the diary
Creative, filming, reviews and final assets need to come together around one release date.
Several channels need to go live
Your crowdfunding page, website, Amazon listing and social ads each need the right films and images.
There’s a story behind the product
You want people to meet the founders, engineers or users, with room to keep the story going after launch.
For one product’s essential launch content, start with Launch Starter or Launch Growth. When the wider release plan takes shape, we can build from there.
Good films begin with the details.
Cast, locations and visual style are shaped around the launch story. Every scene has a part to play in this first impression.
Different faces. One shared story.
Multiple international modelsAn ensemble cast brings different roles and uses to life. The exact number of models is agreed with the creative plan.
Meet the modelsLet the setting tell part of the story.
Multiple filming settingsWe select home, outdoor and other settings around the story, with a shared visual direction and thoughtful transitions.
A shared creative idea guides color, materials, set dressing, props and the way wardrobe works within the scene.
Big ideas, beautifully shot.
TVC cinema camera packageExample cameras · ARRI ALEXA Mini / RED V-RAPTORView equipment & rental rates
ONCE on set · Equipment chosen for the shoot Camera & lenses
A TVC-level cinema camera package with cinema lenses and focus support, chosen for people, product detail and the intended color finish.
Light & texture
Lighting, diffusion and light-control equipment sized to the sets, balancing skin tones, product reflections and depth.
Support & movement
Support, camera movement, wireless video and monitoring planned from the storyboard. Motion-control arms, cranes and aerial filming are scoped separately.
Start with the production level; we’ll choose the exact equipment together. Camera bodies, lenses, lighting and quantities are confirmed against the script and availability. Published day-hire rates are not package line-item prices. Cast, talent usage rights and the delivery start date are agreed before filming. The 1–2 months of content update support is arranged separately within the agreed scope.
These films illustrate casting, settings and lighting. They do not imply that a case used this package, or that every location and piece of equipment shown is included in its price.
What we’ll make together.
Here’s the starting scope. We’ll agree the purpose, format and language of each film before the shoot.
Brand film / Product TVC
Let the main film tell the launch story, with feature videos to explore the detail.
People & perspectives
The story guides who appears and what they share. Format and quantity are agreed in the proposal.
Ad variations
Different openings, rhythms and points of interest for different audiences.
Channel versions
Content order, duration and framing adapted to the viewing context.
Visuals & languages
From campaign imagery to specialist shots, quantities and methods follow the agreed creative plan.
Content update support
We agree the content, frequency and amount of work before the support period begins.
Work towards one launch date
Product, brand and channel teams know which films to review and when the assets are due.
Give each channel the right story
Crowdfunding can introduce the team, product pages can explain the features, and social ads can open with a reason to watch.
Leave room for what comes next
We consider which footage can be re-edited and which ideas need another shoot while planning the campaign.
Where the budget goes.
CNY 99,800–158,000 is the typical project budget, with a 25-day turnaround. It includes multiple international models and settings, a TVC cinema camera package and professional production design. Exact cast numbers, set scale and specialist shots follow the agreed launch concept.
Plan the launch story
Creative planning across the brand, product, people and channels.
What may change the quoteStory complexity, collaboration needs and staged deliveries.
Create the films
An ensemble cast and multiple settings, with TVC-level cinematography and production design.
What may change the quoteCast size, set scale, specialist equipment and CG or AI-generated shots.
Prepare versions & updates
Short films, language versions, channel formats and content support.
What may change the quoteLanguages, usage rights, update frequency and additional work.
Products & settings · Final versions · Review rounds · Usage rights · Tax & schedule
A change of scene. A new way to see it.
Lifestyle commercial / International marketing
Explore the filmA game in the living room, a guitar session, then a screen carried outdoors. The KTC Smart Display film moves between people and places, combining color, natural performances and product detail to make portability feel like part of life.
More ways to picture it in your life
Entertainment, music, creative work and outdoor scenes give different viewers a way into the product.
Different spaces, one visual character
Color, art direction and transitions bring the settings together as one coherent film.
This is related work by ONCE. It does not imply that the project used this package or was commissioned at the price shown.
From the first conversation to the final film.
You know your product. We know how to bring it to the screen. We plan samples, scripts and reviews together, so the production has room to do its best work.
- 01
Tell us about the product
Who is it for, where will it launch and which details do we need to show?
- 02
Find the right approach
We explore the idea and script, then agree the shots, deliverables and budget.
- 03
Make the details count
From the shoot to editing, sound and color, we review the work together at agreed stages.
- 04
Get ready to go live
We check the final films, subtitles and formats, then hand them to the team handling your release.
A few things you may be wondering.
What budget should we set aside?
CNY 99,800–158,000 is a useful starting range. The final quote depends on your launch plan: the scale of the hero film, cast, settings and post-production requirements.
What does 1–2 months of update support include?
We agree what will be updated, how often and how much work is included. Reshoots, new creative directions and additional content need a separate agreement. Support does not mean unlimited revisions or new work.
Can crowdfunding and product pages use the same footage?
Where it fits, yes. Crowdfunding viewers also want to meet the team and understand the product’s stage of development. Product-page visitors usually want to see how it works and whether it suits them. The edits should answer those different questions.
Can we also receive the footage and project files?
Tell us early if you need original footage or editable project files, and we’ll define what is included. Music, talent, fonts and other asset rights are also agreed by market, channel and usage period.
A little reading before we roll.
A campaign page and a product page ask different questions.
Give each audience a story, an opening and a sequence that makes sense to them.
Read the storyFourteen days to launch. Is everyone telling the same story?
Keep the film, press assets and sales presentation aligned on the facts that matter.
Read the storyTell us what you’re bringing to the world.
A product, an idea or a date in the diary. That’s a good place to begin.
