Launch Starter
Make a great first impression.
Ready to launch? Let’s give people a clear reason to look closer. We’ll bring the design, features and everyday use of your product into a consistent set of films and images for your store and social channels.
Your first launch. A considered set of content.
The product is ready
You have a sample and a clear set of selling points. Now you need films and images that do them justice.
You know where it will appear
Amazon, your own store or social channels: we plan the shoot around the places your customers will see it.
You want it all to feel like one brand
Lighting, color and product details should feel consistent from the first film to the last image.
For more lifestyle scenes and different ad openings, explore Launch Growth. If you’re planning crowdfunding or a wider launch campaign, let’s look at Launch Campaign together.
Good films begin with the details.
The right people, a carefully chosen set and a clear idea of what makes your product useful. A focused shoot can still have plenty of character.
The right people make it feel real.
1–2 international modelsWe cast for your product and its audience, making each interaction feel easy and believable.
Meet the modelsOne set. Plenty of possibilities.
1 setOne well-prepared set keeps the main film, feature videos and images visually connected.
Useful props and considered set dressing give the product a clean, lived-in setting.
Clear detail. Considered light.
Core professional camera kitExample camera · Sony FX3View equipment & rental rates
ONCE on set · Equipment chosen for the shoot Camera & lenses
A compact professional camera with standard zoom or prime lenses for product details and natural hands-on moments.
Light & texture
LED key lighting, diffusion and basic bounce and light control to bring out materials and keep skin tones natural.
Support & movement
Tripod support for precise framing. A stabilizer can be selected when the agreed shot list calls for camera movement.
Start with the production level; we’ll choose the exact equipment together. Camera bodies, lenses, lighting and quantities are confirmed against the script and availability. Published day-hire rates are not package line-item prices. Cast, talent usage rights and the delivery start date are agreed before filming.
These films illustrate casting, settings and lighting. They do not imply that a case used this package, or that every location and piece of equipment shown is included in its price.
What we’ll make together.
Here’s the starting scope. We’ll agree the purpose, format and language of each film before the shoot.
Core product film
A clear introduction to the product and the details worth noticing.
Feature videos
One useful feature at a time, explained through the right shot.
Vertical ad cutdowns
Short edits with a pace that feels at home on a phone.
Lifestyle images / film stills
For product pages and social content. We agree the balance of photography and extracted stills before the shoot.
Subtitles & formats
Formats prepared for Amazon, Shopify and TikTok, as agreed in the brief.
The shoot
Product count and the scene plan are confirmed together before filming.
Give people a clear view
The main film introduces the product; feature videos let people explore the details that matter to them.
Plan for the places it will live
We consider horizontal and vertical frames, close-ups and stills while there’s still time to shoot them.
Know what your budget covers
Films, languages and filming requirements are agreed before the cameras roll.
Where the budget goes.
From CNY 39,800, with a 7-day turnaround. The starting scope covers planning, 1–2 international models, one set, a core professional camera kit, essential props, one shoot day and post-production. Here’s how that work comes together.
Shape the idea
Product research, key messages, a script and a shot plan.
What may change the quoteProduct count, script requirements and sample readiness.
Bring it to life
1–2 models, one set, professional camera essentials and props.
What may change the quoteAdditional cast or sets, special props, travel and extra filming.
Finish the films
The main film, feature videos, cutdowns, images, subtitles and formats.
What may change the quoteExtra edits, languages, retouching or CG and AI-generated shots.
Products & settings · Final versions · Review rounds · Usage rights · Tax & schedule
Useful features. A life you can picture.
Product commercial / Portable power
Explore the filmKeeping a computer running, preparing a meal or taking power into the outdoors: this IEETek P2400 film brings the product into familiar situations. Practical demonstrations and relaxed camping moments make its place in everyday life easy to imagine.
Start with a familiar need
Home power and camper-van scenes give each feature a place in the viewer’s life.
Show the detail through action
Connecting, carrying and using the product explains how it works without interrupting the story.
This is related work by ONCE. It does not imply that the project used this package or was commissioned at the price shown.
From the first conversation to the final film.
You know your product. We know how to bring it to the screen. We plan samples, scripts and reviews together, so the production has room to do its best work.
- 01
Tell us about the product
Who is it for, where will it launch and which details do we need to show?
- 02
Find the right approach
We explore the idea and script, then agree the shots, deliverables and budget.
- 03
Make the details count
From the shoot to editing, sound and color, we review the work together at agreed stages.
- 04
Get ready to go live
We check the final films, subtitles and formats, then hand them to the team handling your release.
A few things you may be wondering.
Is CNY 39,800 the final price?
It is the starting price for the standard scope: 1–2 international models, one set and the stated camera and art setup. Additional products, cast, sets or complex effects may change the quote. We’ll explain the extra work before you decide.
Are all 15–20 images separate photographs?
The package includes lifestyle images or frames selected from the video. We’ll agree which need a separate photo setup, which can come from the film and how much retouching is included.
How does one shoot day fit into a 7-day turnaround?
One day is the time spent filming. Seven days is the delivery window for the package. Before we begin, we’ll agree when samples, approvals, reviews and final delivery need to happen.
Can we also receive the footage and project files?
Tell us early if you need original footage or editable project files, and we’ll define what is included. Music, talent, fonts and other asset rights are also agreed by market, channel and usage period.
A little reading before we roll.
Choosing a production partner? Start with one product.
A small pilot can reveal how a team handles your product, its details and the final delivery.
Read the storyOne product. Two ways to open.
Plan the hero film and short-form ads together, with room for both story and pace.
Read the storyTell us what you’re bringing to the world.
A product, an idea or a date in the diary. That’s a good place to begin.
