The Journal · THE JOURNAL
Video Marketing
Strategies for brand video, e-commerce ad creative, short-form content systems and reusable content assets—helping global brands turn one-off videos into an engine for testing, media and conversion.
2026-09-21
Casting for Cross-Border Ads: What Mood Images, Model Cards and Self-Tapes Prove
A practical guide to separating concept imagery, permissioned...
2026-09-20
Renting a Camera Kit for a Commercial Shoot: Test the Whole Chain
Shortlist a camera kit, then rehearse one representative shot...
2026-09-19
3D Model Handoff for Product Videos: GLB, FBX, OBJ or CAD?
Choose a 3D exchange file by the shot you need, then reopen t...
2026-09-18
Amazon SBV Video Brief: Define the Ad and Caption Deliverables
Define your Amazon SBV ad separately from .sbv captions. Use ...
2026-09-17
Verify a Crowdfunding Video Case: Match the Campaign and Production Role
Match a crowdfunding portfolio film to its real campaign, pro...
2026-09-16
AI Car Commercials: One Horse Motif, Two Visual Stories
Compare two AI car concept films to see how setting, animal s...