The Journal · THE JOURNAL
Video Marketing
Strategies for brand video, e-commerce ad creative, short-form content systems and reusable content assets—helping global brands turn one-off videos into an engine for testing, media and conversion.
Video Marketing
2026-11-05
Buying AI Ad Preflight: Hindsight Is Not a Forecast
An AI tool explaining a past advertising controversy has not ...
Video Marketing
2026-11-05
Instagram Video Lead Magnets: Deliver What the Reel Promised
An automated DM can collect an email without delivering the r...
Video Marketing
2026-11-05
Creator Marketing Repeat Rates: Give New Customers the Same Time to Return
Do not rank creators using customers with different time to r...
Video Marketing
2026-11-05
Buying FAST Channel Services: A Launch Is Not Ongoing Operation
Separate programme supply, channel launch and ongoing playout...
Video Marketing
2026-11-05
Buying UGC and Product Feedback: Can the Same Creator Do Both?
A strong on-camera creator is not automatically a suitable re...
Video Marketing
2026-11-05
Pinterest Ad Budgets: Does Low Regional ARPU Mean Cheap Reach?
Regional monetization is not an advertiser price list. ONCE s...
