The Journal · THE JOURNAL
Video Marketing
Strategies for brand video, e-commerce ad creative, short-form content systems and reusable content assets—helping global brands turn one-off videos into an engine for testing, media and conversion.
Video Marketing
2026-11-05
Loop Endings for Brand Short Videos
Learn how to design loop endings for brand short videos using...
Video Marketing
2026-11-05
AI Drama Revenue Shares: Define the Pool Before the Percentage
A 50% share can mean very different payments. ONCE shows how ...
Video Marketing
2026-11-05
Buying a New YouTube Channel Launch: What Is Really Starting From Zero?
A new channel can begin with an established creator, audience...
Video Marketing
2026-11-04
AI Creative Feedback: A Low-Spend Ad Is Not Automatically a Failed Idea
Before feeding ad reports into the next AI brief, separate el...
Video Marketing
2026-11-04
Buying a Creator Network: Who Has Actually Reserved Time for Your Launch?
A large creator roster is not reserved launch capacity. Use O...
Video Marketing
2026-11-04
Short Video End Cards: Leave a Brand Memory
Design short-video endings that resolve the story, retrieve b...
