The Journal · THE JOURNAL
Video Marketing
Strategies for brand video, e-commerce ad creative, short-form content systems and reusable content assets—helping global brands turn one-off videos into an engine for testing, media and conversion.
Video Marketing
2026-09-01
Three Paths for Brand Video Music Pricing Plans
Compare library licensing, custom scoring, and hybrid plans f...
Video Marketing
2026-09-01
TikTok Shop Links Must Match the Product in the Video
How can TikTok Shop video links match the color, capacity, an...
Video Marketing
2026-09-01
Commercial Ad Auditions: Keep Two for the Callback
Plan commercial ad auditions from self-tape screening and cal...
Video Marketing
2026-09-01
Industrial Video Safety: Two Seconds Outside the Yellow Line
A field guide to safe industrial video shoots, covering shutd...
Video Marketing
2026-09-01
Shopify Product Video Captions: Burned In or Player-Led?
Learn when Shopify product videos need burned-in captions, SR...
Video Marketing
2026-09-01
How One Visual Becomes Five Work Areas in a Set Quote
Commercial set quotes cover more than the visible image. Chec...
