The Journal · THE JOURNAL
Video Marketing
Strategies for brand video, e-commerce ad creative, short-form content systems and reusable content assets—helping global brands turn one-off videos into an engine for testing, media and conversion.
Video Marketing
2026-08-31
Reverse-Plan a Kickstarter Shoot to Keep Days Under Control
How many days does a Kickstarter video need? Plan around prot...
Video Marketing
2026-08-06
How to Capture Speed and Authenticity in Sports Brand Commercials: Start with Action Design
The sense of speed in sports commercials comes from action ob...
Video Marketing
2026-08-06
Which Brand Commercials Suit Virtual Production? Evaluation Methods from Sports and Automotive to Product Shoots
Virtual production commercials should be evaluated based on s...
Video Marketing
2026-07-30
Don’t Cut the Phone Out of Esports Ads: Turn a Single Press into Product Exposure
Gaming phone ads do not need a forced product end frame. Usin...
Video Marketing
2026-07-30
Thin and Light Needs a Reference: Don’t Turn Product Dimensions into Adjectives
“Thin and light” is not enough on its own. A cross-border pow...
Video Marketing
2026-07-30
Don’t Shoot an App Ad Like a User Manual: One Real Moment Beats Ten Feature Screens
An app ad does not need to explain every feature. Start with ...
