The Journal · THE JOURNAL
Video Marketing
Strategies for brand video, e-commerce ad creative, short-form content systems and reusable content assets—helping global brands turn one-off videos into an engine for testing, media and conversion.
Video Marketing
2026-11-04
Short Video End Cards: Leave a Brand Memory
Design short-video endings that resolve the story, retrieve b...
Video Marketing
2026-11-04
Buying GEO Services: Can You Restrict AI Training and Keep Answer Visibility?
Training preferences, answer grounding and traditional search...
Video Marketing
2026-11-04
Product Ad Humor: Let Product Mechanics Deliver the Joke
Learn how product mechanics, timing, reactions and visual rev...
Video Marketing
2026-11-04
Buying AI Creative Services: Define What Is Exclusive
Separate brand-specific outputs, reusable agency methods and ...
Video Marketing
2026-11-04
Before Reshooting a Retail Promo Video, Check When the Display Went Live
Delivered displays and approved videos do not establish that ...
Video Marketing
2026-11-04
CTV and Mobile Ad Procurement: Distribution, Linked Reach or a Sequence?
A TV spot and mobile content can complement each other withou...
