The Journal · THE JOURNAL
Video Marketing
Strategies for brand video, e-commerce ad creative, short-form content systems and reusable content assets—helping global brands turn one-off videos into an engine for testing, media and conversion.
Video Marketing
2026-11-04
CTV and Mobile Ad Procurement: Distribution, Linked Reach or a Sequence?
A TV spot and mobile content can complement each other withou...
Video Marketing
2026-11-04
Digital OOH Loops: Make Every Entry Point Readable
A practical creative method for digital OOH loops that remain...
Video Marketing
2026-11-04
Co-Branded Campaigns: Choose One Creative World
A case-driven guide to assigning creative leadership in a co-...
Video Marketing
2026-11-04
AI Ad Edits: Keep Creative Versions Connected to Ad IDs
An AI-assisted edit may create a new ad ID or change creative...
Video Marketing
2026-11-04
Editing a Channel Listing in Shopify? Check What Else Reads That Field
A channel edit may touch shared source data, while exported v...
Video Marketing
2026-11-04
Reading Shopify AI Shopper Replays: Separate Actions, Explanations and Content Work
An AI shopper replay is not a customer interview. ONCE’s thre...
