The Journal · THE JOURNAL
Video Marketing
Strategies for brand video, e-commerce ad creative, short-form content systems and reusable content assets—helping global brands turn one-off videos into an engine for testing, media and conversion.
Video Marketing
2026-07-30
A World Is Not a Lore Book: Give Viewers Someone to Follow in a 3D Brand Film
A 3D brand film should not begin by overwhelming viewers with...
Video Marketing
2026-07-30
Factory Footage Is Not Manufacturing Proof: What B2B Buyers Need to See First
An international B2B manufacturing video should not simply st...
Video Marketing
2026-07-29
Dual Zones Are Not Two Separate Selling Points: Planning a TikTok Shop Product Demo
A dual-zone product video should not bombard viewers with two...
Video Marketing
2026-07-29
Industrial Trade-show Videos Should Work Without a Presenter
A silent trade-show loop can explain manufacturing capability...
Video Marketing
2026-07-29
Building a B2B Homepage Video: A Five-part Structure from Value Proposition to Inquiry
Structure a B2B homepage video around first-screen value, use...
Video Marketing
2026-07-28
Sequencing Evidence in a Crowdfunding Video: From Prototype and Team to Production Delivery
Use a four-level evidence ladder and shot-acceptance matrix t...
