The Journal · THE JOURNAL
Video Marketing
Strategies for brand video, e-commerce ad creative, short-form content systems and reusable content assets—helping global brands turn one-off videos into an engine for testing, media and conversion.
Video Marketing
2026-11-04
Reading Shopify AI Shopper Replays: Separate Actions, Explanations and Content Work
An AI shopper replay is not a customer interview. ONCE’s thre...
Video Marketing
2026-11-04
How Big Should Your Overseas Brand Event Be? Validate Local Demand First
A global following does not establish local attendance. ONCE’...
Video Marketing
2026-11-04
A Bigger Video Production Budget Does Not Necessarily Buy More Service
Separate external resources, service work and payment respons...
Video Marketing
2026-11-04
Choosing a Video Production Partner in China: Who Pays for the Shortlist?
Understand the source, payment incentives and verification sc...
Video Marketing
2026-11-03
Brand Film Time Compression: Make Years Feel Real
Learn how repeated actions, intermediate states, sound bridge...
Video Marketing
2026-11-03
Preventive Product Ads: Make Avoided Problems Visible
Learn how to film preventive product value through thresholds...
