The Journal · THE JOURNAL
Video Marketing
Strategies for brand video, e-commerce ad creative, short-form content systems and reusable content assets—helping global brands turn one-off videos into an engine for testing, media and conversion.
Video Marketing
2026-09-09
Product Promo Video Production: Planning Clear Use Scenes
Plan a product promo video around clear use scenes. Explore r...
Video Marketing
2026-09-03
Video Font Rights: Check Three Delivery Files First
Check font rights across finished videos, editable projects a...
Video Marketing
2026-09-03
Find Four Outdated Shots Before a Shopify Video Update
Review four Shopify page states to choose reuse, recuts or re...
Video Marketing
2026-09-03
Commercial Hair and Makeup Costs: Look Tests to Continuity
Learn how commercial hair and makeup costs are built from tal...
Video Marketing
2026-09-03
Voiceover Costs for Brand Videos: Two Purchase Orders
Brand video voiceover costs involve more than word count. Com...
Video Marketing
2026-09-03
Reduce Returns with Four Expectation Gaps on Camera
Learn how product videos can reduce returns by clarifying siz...
