The Journal · THE JOURNAL
Video Marketing
Strategies for brand video, e-commerce ad creative, short-form content systems and reusable content assets—helping global brands turn one-off videos into an engine for testing, media and conversion.
Video Marketing
2026-11-05
Vending Machine Ads: Build a Fallback Before the Product Sells Out
Use a three-state playbook to commission inventory-aware vend...
Video Marketing
2026-11-05
Amazon Shop Direct: Design the First Brand Touchpoint After Checkout
Audit the first confirmation, package and support contact a S...
Video Marketing
2026-11-05
Amazon DVA+ Purchase Audiences: What Would the Buyer Need Next?
Turn purchase history into a testable creative brief: disting...
Video Marketing
2026-11-05
Shopify Catalog Video: Does the Footage Match the Variant Being Sold?
Use a shot applicability sheet to decide which footage can be...
Video Marketing
2026-11-05
CTV Creative for New Markets: What to Shoot Before Inventory Is Confirmed
A market-by-market commissioning method for deciding which pr...
Video Marketing
2026-11-05
Podcast Video Ads: When Does an Audio Spot Need More Than a Banner?
Use a three-cut visual proof test to decide whether to reuse ...
