Beijing Hyundai ENCINO: An Urban Species That Defies Gravity

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TV Commercials 汽车交通 北京现代 ENCINO
Case notes Contact ONCE
CLIENT · Client
北京现代 ENCINO
INDUSTRY · Industry
汽车交通
CATEGORY · Category
TV Commercials
YEAR · Year
2021

Case overview · OVERVIEW

This Beijing Hyundai ENCINO TV commercial uses gravity-defying visuals to reframe the city, the vehicle and youth culture. The effects reinforce its bold character and position the car as a new urban species.