The Journal · THE JOURNAL
Video Marketing
Strategies for brand video, e-commerce ad creative, short-form content systems and reusable content assets—helping global brands turn one-off videos into an engine for testing, media and conversion.
Video Marketing
2026-10-16
AI Brand Characters: Commission the Conversation, Not Just the Avatar
Decide between a fixed character film and live conversation. ...
Video Marketing
2026-10-16
Brand Ambassador Missions: Make Participation Work Before You Seek More Posts
Rehearse the customer journey before launching a content miss...
Video Marketing
2026-10-16
Sports Marketing Video: Build Around Fan Rituals, Not Just Big Reactions
Use ONCE’s remove-the-score rehearsal to give products a cred...
Video Marketing
2026-10-15
Home Brand Advertising: Room to Be Alone Together
Can a home ad feel warm without a reunion? Historical IKEA ma...
Video Marketing
2026-10-15
Annual Webinar Services: Separate Platform Access from Production
Use a cancel-one-session exercise to distinguish annual platf...
Video Marketing
2026-10-15
Fabric Product Video: Decide What to Show and What to Sample
Decide when to reshoot fabric content, offer swatches or prov...
