The Journal · THE JOURNAL
Video Marketing
Strategies for brand video, e-commerce ad creative, short-form content systems and reusable content assets—helping global brands turn one-off videos into an engine for testing, media and conversion.
Video Marketing
2026-10-15
Visual Brand Assets in Ads: Recognition Across Stories
Explore how visual brand assets link different ad stories, di...
Video Marketing
2026-10-15
Creator Brand Partnerships: Who Runs the Product After the Content Launches?
Use a reverse-order tabletop exercise to separate content wor...
Video Marketing
2026-10-15
Brand Relaunch Ads: Turning Criticism into Change
Explore how brand relaunch ads turn criticism into a product ...
Video Marketing
2026-10-15
Brand Campaign Casting: Find a Product Relationship You Can Turn into a Story
Use a relationship-to-scene exercise to distinguish recogniti...
Video Marketing
2026-10-15
Inclusive Brand Ads: Lessons from IKEA ThisAbles
Explore inclusive brand advertising through IKEA ThisAbles: s...
Video Marketing
2026-10-15
Personalized Sales Video: Change the Answer When the Buyer’s Question Changes
Separate personalized greetings from answers that match buyer...
