The Journal · THE JOURNAL
Video Marketing
Strategies for brand video, e-commerce ad creative, short-form content systems and reusable content assets—helping global brands turn one-off videos into an engine for testing, media and conversion.
Video Marketing
2026-10-16
Ad Copy Transcreation: Rebuilding Wordplay Across Languages
How can ad wordplay travel from Chinese to English? Compare t...
Video Marketing
2026-10-16
Gift Video Production: Help Shoppers Choose for Someone Else
Plan gift videos around what shoppers know about recipients. ...
Video Marketing
2026-10-16
B2B Brand Video: When Making the Ad Becomes the Story
When can making an ad become its product story? Explore Slack...
Video Marketing
2026-10-16
Creative Reporting Handoffs: Keep the Learning When You Change Tools
Use ONCE’s offline handoff rehearsal to preserve asset mappin...
Video Marketing
2026-10-16
Branded Documentary Series: Connect People Through a Shared Problem
Commission participant research before a multi-market shoot. ...
Video Marketing
2026-10-16
Brand Ad Parody: What Bookbook Borrows from Tech Launches
What should brand advertising parody borrow? Explore Bookbook...
