The Journal · THE JOURNAL
Video Marketing
Strategies for brand video, e-commerce ad creative, short-form content systems and reusable content assets—helping global brands turn one-off videos into an engine for testing, media and conversion.
2026-09-24
How an AIGC Product Concept Film Moves from Fantasy to Product Detail
A five-part reveal structure for AIGC product films: establis...
2026-09-23
How to Shortlist Shenzhen Filming Locations by Shot Needs
Turn a commercial-film brief into a practical Shenzhen locati...
2026-09-22
Remote Studio Recce in Shenzhen: What Overseas Producers Need to See
A practical remote recce pack for overseas product-video prod...
2026-09-21
Casting for Cross-Border Ads: What Mood Images, Model Cards and Self-Tapes Prove
A practical guide to separating concept imagery, permissioned...
2026-09-20
Renting a Camera Kit for a Commercial Shoot: Test the Whole Chain
Shortlist a camera kit, then rehearse one representative shot...
2026-09-19
3D Model Handoff for Product Videos: GLB, FBX, OBJ or CAD?
Choose a 3D exchange file by the shot you need, then reopen t...