The Journal · THE JOURNAL
Video Marketing
Strategies for brand video, e-commerce ad creative, short-form content systems and reusable content assets—helping global brands turn one-off videos into an engine for testing, media and conversion.
Video Marketing
2026-09-17
Verify a Crowdfunding Video Case: Match the Campaign and Production Role
Match a crowdfunding portfolio film to its real campaign, pro...
Video Marketing
2026-09-16
AI Car Commercials: One Horse Motif, Two Visual Stories
Compare two AI car concept films to see how setting, animal s...
Video Marketing
2026-09-09
Product Promo Video Production: Planning Clear Use Scenes
Plan a product promo video around clear use scenes. Explore r...
Video Marketing
2026-09-01
Shoot Reports Are Not Logs: Sign Off Four Changes Before Wrap
Learn what a commercial shoot daily report must capture: comp...
Video Marketing
2026-09-01
Three Paths for Brand Video Music Pricing Plans
Compare library licensing, custom scoring, and hybrid plans f...
Video Marketing
2026-09-01
TikTok Shop Links Must Match the Product in the Video
How can TikTok Shop video links match the color, capacity, an...
