The Journal · THE JOURNAL
Video Marketing
Strategies for brand video, e-commerce ad creative, short-form content systems and reusable content assets—helping global brands turn one-off videos into an engine for testing, media and conversion.
Video Marketing
2026-09-01
Industrial Video Safety: Two Seconds Outside the Yellow Line
A field guide to safe industrial video shoots, covering shutd...
Video Marketing
2026-09-01
Shopify Product Video Captions: Burned In or Player-Led?
Learn when Shopify product videos need burned-in captions, SR...
Video Marketing
2026-09-01
How One Visual Becomes Five Work Areas in a Set Quote
Commercial set quotes cover more than the visible image. Chec...
Video Marketing
2026-08-31
Reverse-Plan a Kickstarter Shoot to Keep Days Under Control
How many days does a Kickstarter video need? Plan around prot...
Video Marketing
2026-09-03
Video Font Rights: Check Three Delivery Files First
Check font rights across finished videos, editable projects a...
Video Marketing
2026-09-03
Find Four Outdated Shots Before a Shopify Video Update
Review four Shopify page states to choose reuse, recuts or re...
