The Journal · THE JOURNAL
Video Production
Planning, production, editing and delivery guidance for corporate films, product videos, TV commercials, brand stories and AIGC content—so brand teams can prepare stronger briefs and control quality.
Video Production
2026-08-08
How to Control Ad Information Density in TVCs Through Editing
This article guides marketing heads and production teams on c...
Video Production
2026-08-08
How TVC Ads Reserve Multi-Version Openings for Distribution Platforms
This article details how TVC ads reserve opening versions for...
Video Production
2026-08-08
How to Determine the Division of Labor Among Live-Action, CGI, and AIGC in TVC Commercials
This article guides marketing heads and production teams on h...
Video Production
2026-08-08
How to Safely Film Actions for Children’s or Pet Products in TV Commercials
This article provides a full-process operational guide for sa...
Video Production
2026-08-08
How to Accept Subtitles and Voiceovers for TVC Commercials
This article details acceptance standards, execution processe...
Video Production
2026-08-08
How to Integrate Brand Colors into Art Direction and Lighting for TV Commercials
This article details how to integrate brand colors into art d...
