The Journal · THE JOURNAL
Video Marketing
Strategies for brand video, e-commerce ad creative, short-form content systems and reusable content assets—helping global brands turn one-off videos into an engine for testing, media and conversion.
Video Marketing
2026-10-09
Should a Premium Product Video Add Lifestyle Scenes and Talent?
A complete CNY model for an established premium product brand...
Video Marketing
2026-10-09
When Checkout Leaves the Product Page, Content Must Become Transaction-Ready
Google UCP moves checkout into AI surfaces. ONCE’s Offer-to-P...
Video Marketing
2026-10-09
Your First Product Page Video: Set the Loss Limit Before the Production Budget
Compare three hypothetical CNY production budgets for a first...
Video Marketing
2026-10-08
Amazon DVA+ Changes the Creative Buying Unit: Build a Recomposable Asset System, Not a Channel Deliverables List
Amazon DVA+ unifies display, online video, streaming TV and a...
Video Marketing
2026-10-08
Amazon A Plus Video Planning: Main Media, Premium A Plus and Stores
How should Amazon main-media, Premium A+ and Brand Store vide...
Video Marketing
2026-10-08
Amazon Can Surface the Relevant Feature. Build a Video Answer Library per ASIN.
Amazon can surface feature videos based on shopper context. U...
