The Journal · THE JOURNAL
Video Marketing
Strategies for brand video, e-commerce ad creative, short-form content systems and reusable content assets—helping global brands turn one-off videos into an engine for testing, media and conversion.
Video Marketing
2026-10-09
Shenzhen, US, or Hybrid Production? A CNY Cost Model
A same-scope CNY model compares Shenzhen-only, US-only, and h...
Video Marketing
2026-10-09
AI Can Shortlist 200 Creators. Buy a Portfolio, Not a Pile of Videos.
TikTok can shortlist creators from a brief and coordinate hig...
Video Marketing
2026-10-09
Monthly Creative Tests or One Flagship Ad? A CNY 180,000 Model
A CNY 180,000 DTC model compares lean creative testing, modul...
Video Marketing
2026-10-09
One YouTube Video Can Serve Many Markets. What Should the Global Master Include?
YouTube can attach multiple audio tracks, localized thumbnail...
Video Marketing
2026-10-09
How Should a Multi-SKU Brand Split Its Photo and Video Budget?
A complete 12-SKU CNY model for shared and variable productio...
Video Marketing
2026-10-09
The Creator Post Already Sold Product. Should You Amplify It or Reshoot?
TikTok and ShopMy connect affiliate creator content to Spark ...
