The Journal · THE JOURNAL
Video Marketing
Strategies for brand video, e-commerce ad creative, short-form content systems and reusable content assets—helping global brands turn one-off videos into an engine for testing, media and conversion.
Video Marketing
2026-10-09
How Much Should a New Product Launch TVC Cost?
A CNY 1,000,000 launch model protects media first, then compa...
Video Marketing
2026-10-09
When AI Answers First, Brand Visibility Needs an Accuracy SLA
When AI answers before the website, brands need governed fact...
Video Marketing
2026-10-09
Should a B2B Manufacturer Buy a Corporate Film First?
A CNY 26,000, 64,000, and 128,000 scenario separates producti...
Video Marketing
2026-10-09
Don’t Reshoot Yet: A Three-Level Decision System for Reusing Social Creative on YouTube
A practical three-level system for deciding when existing soc...
Video Marketing
2026-10-09
How Much Should a Hardware Crowdfunding Video Cost?
A staged CNY model compares an engineering proof, a controlle...
Video Marketing
2026-10-09
When AI Chooses the Offer, Set the Margin Guardrails First
Google Direct Offers lets AI select or assemble promotions. U...
