The Journal · THE JOURNAL
Video Marketing
Strategies for brand video, e-commerce ad creative, short-form content systems and reusable content assets—helping global brands turn one-off videos into an engine for testing, media and conversion.
Video Marketing
2026-10-09
AI Agents Can Run the Tools. What Should a Content Partner Deliver?
As AI agents connect ads, stores, creative tools and customer...
Video Marketing
2026-10-09
Meta Can Turn Product Images into Video. Your Next Shoot Should Deliver Inputs, Not Just Edits.
Meta is expanding static-to-video and catalog product video t...
Video Marketing
2026-10-09
The Same Video Podcast Does Not Show Every Viewer the Same Ad. Buy Coverage, Not an Episode.
Spotify is widening video-podcast monetization. Use ONCE's Sp...
Video Marketing
2026-10-09
Annual Video Content: Projects, Retainer or In-House Team?
A transparent CNY model compares project buying, reserved mon...
Video Marketing
2026-10-09
Stop Buying “Final Files.” Start Buying Traceable Creative Assets
Adobe now embeds Content Credentials, brand signatures and as...
Video Marketing
2026-10-09
AI Video, Live Action or Hybrid: Which Costs Less?
An equal-scope CNY model compares AI-first, hybrid and live-a...
