The Journal · THE JOURNAL
Video Marketing
Strategies for brand video, e-commerce ad creative, short-form content systems and reusable content assets—helping global brands turn one-off videos into an engine for testing, media and conversion.
Video Marketing
2026-10-09
A Size Chart Won’t Make Your Shopping Agent Trustworthy: Build an Answer-Ready Product Content Pack
TikTok’s new shopping-agent tests show why brands need answer...
Video Marketing
2026-10-09
ChatGPT Ads Conversions Do Not All Start With a Click. How Should Brands Validate a Pilot?
ChatGPT Ads can influence decisions without an immediate clic...
Video Marketing
2026-10-09
One Campaign Across Display, Video and Audio Still Needs More Than One Master
Amazon DVA+ unifies display, video, streaming TV and audio bu...
Video Marketing
2026-10-09
If AI Can Turn a Product Image Into a Buying Guide, What Should Brands Shoot?
As platforms read product images, brands need more than attra...
Video Marketing
2026-10-09
When TikTok Ads Leave TikTok, Three Aspect Ratios Are Not a Creative System
TikTok Ad Network can extend campaigns beyond TikTok. Learn h...
Video Marketing
2026-10-09
TikTok Is Counting Affiliate Commissions. Compare Creator and Owned Creative on Full Cost.
TikTok GMV Max is beginning to include affiliate commission a...
