The Journal · THE JOURNAL
Video Marketing
Strategies for brand video, e-commerce ad creative, short-form content systems and reusable content assets—helping global brands turn one-off videos into an engine for testing, media and conversion.
Video Marketing
2026-10-10
When Creator Videos Keep Entering the Ad Pool, Stop Buying UGC One Clip at a Time
As creator videos flow into automated ad selection, brands ne...
Video Marketing
2026-10-10
Your Video Files Are Finished. Your Ads Still Aren’t Ready to Launch
Finished video files are not launch-ready ads. Use this six-p...
Video Marketing
2026-10-09
When Sponsor Reads Become Swappable, Should Brands Still Buy Permanent Creator Integrations?
YouTube is turning creator sponsorships into swappable, geo-t...
Video Marketing
2026-10-09
A Winning Ad Does Not Explain Why It Won
Meta, TikTok and Google are moving creative production closer...
Video Marketing
2026-10-09
How to Build Visual Ads for Image-Generation Moments Without Mimicking the Result
ChatGPT is testing visual ads during image generation. Use ON...
Video Marketing
2026-10-09
Every Asset Can Be Correct—and the Assembled Ad Can Still Be Wrong
As Amazon REC assembles ads in real time, brands need a Combi...
