The Journal · THE JOURNAL
Video Marketing
Strategies for brand video, e-commerce ad creative, short-form content systems and reusable content assets—helping global brands turn one-off videos into an engine for testing, media and conversion.
Video Marketing
2026-07-12
Filming Kitchen-appliance Video for Real Global Household Needs
Replace feature lists with household scenes and evidence for ...
Video Marketing
2026-07-12
Filming Cross-border Product Comparisons That Turn Specifications into Reasons to Buy
Make differences in specifications, structure, operation and ...
Video Marketing
2026-07-12
Creating Cross-border FAQ Videos from Customer-service Questions
Turn recurring pre-sales questions into FAQ clips, product-pa...
Video Marketing
2026-07-11
Localizing Global Advertising Video for Multiple Markets
Keep a consistent brand language while adapting selling-point...
Video Marketing
2026-07-11
Planning Global Product-launch Video Backward from the Release Calendar
Work backward from launch phases to the brief, shot tasks, co...
Video Marketing
2026-07-10
Filming Cross-border Unboxing Assets from Packaging Ritual to Ad Cutdown Library
Capture packaging ritual, hand actions, detail proof and adve...
