The Journal · THE JOURNAL
Video Marketing
Strategies for brand video, e-commerce ad creative, short-form content systems and reusable content assets—helping global brands turn one-off videos into an engine for testing, media and conversion.
Video Marketing
2026-10-17
Brand Licensing Video Production: Separate the Product, Media and Film
Separate product licensing, media support and film production...
Video Marketing
2026-10-17
Repetition in Commercials: Same Action, New Meaning
Make repeated actions carry new meaning. Explore a fictional ...
Video Marketing
2026-10-16
Packaging Video Color: Approve the Print Before the Grade
Separate approved printed packaging, digital brand artwork an...
Video Marketing
2026-10-16
Material-Led Advertising: Let the Ingredient Shape the Idea
Use ONCE’s Material Rehearsal Sheet to connect a real materia...
Video Marketing
2026-10-16
Branded Entertainment Formats: Beyond One Sponsored Video
Use ONCE’s Two-Episode Rule Card to develop a repeatable bran...
Video Marketing
2026-10-16
Retail Video Measurement: Buy More Screens or Change the Creative?
Separate a retail campaign’s overall lift from the value of a...
