The Journal · THE JOURNAL
Video Marketing
Strategies for brand video, e-commerce ad creative, short-form content systems and reusable content assets—helping global brands turn one-off videos into an engine for testing, media and conversion.
Video Marketing
2026-10-17
Children’s Product Videos: Show the Adult Setup, Then the Child’s Choice
Plan the adult preparation and child interaction together. ON...
Video Marketing
2026-10-17
Brand BTS Films: Show a Creative Choice
Turn brand behind-the-scenes footage into a standalone story....
Video Marketing
2026-10-17
Updating Walmart Product Videos: Check What the New Film Replaces
Use ONCE’s Replacement Retention Sheet to check outgoing info...
Video Marketing
2026-10-17
Brand Activation Videos: Explain the Experience, Not Just the Crowd
Distinguish an event recap from a film that explains particip...
Video Marketing
2026-10-17
Dialect in Advertising: Write the Relationship
How can dialect shape an ad beyond accent? A fictional flower...
Video Marketing
2026-10-17
Brand Film Libraries: Help Viewers Choose a First Film
Help newcomers choose a brand film. Explore interest-based en...
