The Journal · THE JOURNAL
Video Marketing
Strategies for brand video, e-commerce ad creative, short-form content systems and reusable content assets—helping global brands turn one-off videos into an engine for testing, media and conversion.
Video Marketing
2026-10-17
Video Retainers: Monthly Visits or Event-Led Shoots?
A monthly publishing plan does not always need monthly filmin...
Video Marketing
2026-10-17
Cause Marketing Videos: Buying Is Not the Same as Giving
Separate shopping, direct donations and fixed company giving ...
Video Marketing
2026-10-17
Brand Character Videos: Replies Beyond a Name Swap
How can a brand character truly answer a comment? Explore an ...
Video Marketing
2026-10-17
Visual Fragrance Discovery: From Saved Images to Samples
Use visual content to start a fragrance conversation, not cer...
Video Marketing
2026-10-17
Brand Ads: When the Product Plays a Supporting Role
Explore how products can play a supporting role in brand film...
Video Marketing
2026-10-17
Video Production with Media Placement: What Counts as Coverage?
Distinguish operated-network publication, paid placement and ...
