The Journal · THE JOURNAL
Video Marketing
Strategies for brand video, e-commerce ad creative, short-form content systems and reusable content assets—helping global brands turn one-off videos into an engine for testing, media and conversion.
Video Marketing
2026-10-17
Brand Film Sequels: Let Characters Remember
Let recurring characters carry experience into the next brand...
Video Marketing
2026-10-17
B2B Advertising Wordplay: Turn Office Language into Conflict
Explore how office expressions become character conflicts in ...
Video Marketing
2026-10-17
Crowdfunding Prelaunch Videos: What Does a Reservation Buy?
Clarify what a prelaunch reservation actually secures. ONCE’s...
Video Marketing
2026-10-17
Brand Heritage Films: Retelling Human Choices
Explore brand heritage films through human choices, source ac...
Video Marketing
2026-10-17
After-Sales Videos: Less Hassle Is Not Free Repair
Show which customer tasks an after-sales service really takes...
Video Marketing
2026-10-17
Seasonal Brand Films: People Still on the Way
Explore seasonal brand films beyond the ideal family gatherin...
