The Journal · THE JOURNAL
Video Marketing
Strategies for brand video, e-commerce ad creative, short-form content systems and reusable content assets—helping global brands turn one-off videos into an engine for testing, media and conversion.
Video Marketing
2026-10-18
Offscreen Sound in Ads: Let Unseen Events Drive Action
How can offscreen sound drive an ad rather than decorate it? ...
Video Marketing
2026-10-17
Furniture Ads Abroad: One Table, Different Routines
Go beyond translated captions and recasting. Explore who clea...
Video Marketing
2026-10-17
Animal Characters in Ads: The Outsider Who Wants In
How can an animal become a character rather than cute decorat...
Video Marketing
2026-10-17
Retailer Shoppable Videos: Who Does “We” Mean After the Store Changes?
Can a product video move between a brand store and a retailer...
Video Marketing
2026-10-17
Co-Building a Brand: Separate Equity from Content Access
Discuss equity and content access separately. ONCE’s Partner-...
Video Marketing
2026-10-17
Click-Based Content Fees: Rehearse the Bill First
Before paying for engagement, agree what is billable. ONCE’s ...
