The Journal · THE JOURNAL
Video Marketing
Strategies for brand video, e-commerce ad creative, short-form content systems and reusable content assets—helping global brands turn one-off videos into an engine for testing, media and conversion.
Video Marketing
2026-10-29
Product Co-Creation with Creators: Who Decides What Happens to Their Suggestions?
A productive co-creation session leaves decisions, not just f...
Video Marketing
2026-10-29
The Work of Fandom: Sports Brand Films Beyond Match Highlights
Using Coca-Cola's 2026 fan campaign as a case, this article e...
Video Marketing
2026-10-29
AI Crawler Requests and GA4 Sessions: Why Subtraction Does Not Reveal Human Traffic
Server requests, analytics sessions and qualified enquiries m...
Video Marketing
2026-10-29
Technology Brand OOH Ads: Making Invisible Trust Visible
Using Samsung's 2026 SSD landmark campaign as a public case, ...
Video Marketing
2026-10-29
Branded Microdrama Delivery: Keep Story Order Separate from Release Order
Production batches, release dates and story sequence serve di...
Video Marketing
2026-10-29
Global Ad Localization: Why the Same Joke Cannot Be Translated
Using IKEA's 2026 English and Spanish campaign films, this ar...
