The Journal · THE JOURNAL
Video Marketing
Strategies for brand video, e-commerce ad creative, short-form content systems and reusable content assets—helping global brands turn one-off videos into an engine for testing, media and conversion.
Video Marketing
2026-07-09
Filming DTC Lifestyle Products as Scenario-led Content Assets
Work backward from final use, product pages, media and trust ...
Video Marketing
2026-07-08
Planning a Product-video Library for Global Consumer-electronics Brands
Turn one shoot into listing videos, product-detail proof, ad ...
Video Marketing
2026-07-08
Five Shot Types Hardware Brands Need Before Launching a Global Crowdfunding Video
For hardware brands expanding overseas and cross-border e-com...
Video Marketing
2026-07-08
Planning TikTok Shop Short-video Assets for Cross-border Conversion
Connect selling points, on-set evidence and multi-platform te...
Video Marketing
2026-07-08
Planning Shopify Product Video from Homepage to Detail Page
Assign clear roles to homepage, detail-page and landing-page ...
Video Marketing
2026-07-08
Building a Conversion Evidence Chain with Cross-border Product Video
Link claims, scenarios, platform assets and search visibility...
