The Journal · THE JOURNAL
Video Marketing
Strategies for brand video, e-commerce ad creative, short-form content systems and reusable content assets—helping global brands turn one-off videos into an engine for testing, media and conversion.
Video Marketing
2026-10-29
Content Monetization: Does a Partner Program Justify More Video?
Separate returns from activating an existing content archive ...
Video Marketing
2026-10-29
Shopify Video Uploads: Scope the Work Before Granting Access
Producing a video, placing it on a product page and maintaini...
Video Marketing
2026-10-29
B2B Brand Film Meetings: How to Stage a Real Decision
How can a B2B brand film make a meeting show a real decision?...
Video Marketing
2026-10-29
B2B Product Videos: Why Is the Hidden Model Still in the Film?
A buyer-specific catalog can exclude a model while a shared v...
Video Marketing
2026-10-29
Recurring Openers in Brand Films: Build Recognition Without Template Fatigue
How can a brand film series repeat a recognizable opening act...
Video Marketing
2026-10-29
Product Co-Creation with Creators: Who Decides What Happens to Their Suggestions?
A productive co-creation session leaves decisions, not just f...
