The Journal · THE JOURNAL
Video Marketing
Strategies for brand video, e-commerce ad creative, short-form content systems and reusable content assets—helping global brands turn one-off videos into an engine for testing, media and conversion.
Video Marketing
2026-10-29
How Product Actions Deliver the Joke in Advertising
How can product ads use humor without letting the sketch over...
Video Marketing
2026-10-29
TikTok Brand Safety Defaults: Which Existing Ad Groups Actually Changed?
An account default is not proof that every ad group changed. ...
Video Marketing
2026-10-29
Black Friday Video Claims: A Category Trend Cannot Prove Your Lowest Price
Separate a historical price comparison, a promise about futur...
Video Marketing
2026-10-29
Sonic Memory in Brand Films: Turning Product Sounds Into a Motif
How can brand films turn product actions, ambience, and short...
Video Marketing
2026-10-29
Q5 Product Videos: Removing Christmas Copy Does Not Make a Self-Purchase Ad
Use the ONCE gift-free action review to decide whether holida...
Video Marketing
2026-10-29
Branded Video Series: Can a New Team Actually Start Season Two?
Owning recordings and edit files does not make the next seaso...
