The Journal · THE JOURNAL
Video Marketing
Strategies for brand video, e-commerce ad creative, short-form content systems and reusable content assets—helping global brands turn one-off videos into an engine for testing, media and conversion.
2026-10-30
Reddit Optimization Scores: What Should Your Agency Actually Be Paid to Do?
A higher platform score is not a complete agency deliverable....
2026-10-30
Offscreen Space in Brand Films: Building a World Beyond the Frame
How can a brand film make the world beyond the frame feel rea...
2026-10-30
In-Store Video Ad Reporting: Plays Are Not a Viewer Count
Separate creative delivery, actual screen playback, audience ...
2026-10-30
Night Shifts in Corporate Films: Showing Real Handover and Continuity
How can a corporate film show a real night shift handover? Th...
2026-10-29
Interruptions in Brand Films: Letting the Product Enter Naturally
How can an interruption move a brand story forward without ma...
2026-10-29
Branded Mini Game Costs: Scope the States Before Pricing the Animation
A short game is not a short film with buttons. Use the ONCE s...