The Journal · THE JOURNAL
Video Marketing
Strategies for brand video, e-commerce ad creative, short-form content systems and reusable content assets—helping global brands turn one-off videos into an engine for testing, media and conversion.
Video Marketing
2026-07-13
Planning Shopify Subscription-brand Video from First Purchase to Renewal
Capture separate evidence for first purchase, everyday use an...
Video Marketing
2026-07-13
Planning Google Demand Gen Video Across Shorts, Feeds and In-stream
Design first-second tasks, safe zones and versions for Shorts...
Video Marketing
2026-07-13
Splitting Amazon and TikTok Shop Creative with One Dual-platform Brief
Share core product proof while planning Amazon for search con...
Video Marketing
2026-07-13
Ordering Shopify Product-page Video for Conversion: Opening, Demo and Trust
Organize the page around an opening promise, feature proof, u...
Video Marketing
2026-07-12
Filming Kitchen-appliance Video for Real Global Household Needs
Replace feature lists with household scenes and evidence for ...
Video Marketing
2026-07-12
Filming Cross-border Product Comparisons That Turn Specifications into Reasons to Buy
Make differences in specifications, structure, operation and ...
