The Journal · THE JOURNAL
Video Marketing
Strategies for brand video, e-commerce ad creative, short-form content systems and reusable content assets—helping global brands turn one-off videos into an engine for testing, media and conversion.
Video Marketing
2026-10-30
Loop Endings in Social Video: Make the Replay Feel Earned
How should a social video loop? This guide covers unfinished ...
Video Marketing
2026-10-30
Empty Frames in Brand Films: Making Space Feel Ownable
How can an empty frame still feel unmistakably on-brand? This...
Video Marketing
2026-10-30
Modular Performance Ads: Test a New Selling Point by Changing One Shot
How can performance advertising test new product selling poin...
Video Marketing
2026-10-30
Outsourcing AI Ad Production: Should Brands Share a Workspace?
When creative tools connect to ad performance, the workspace ...
Video Marketing
2026-10-30
Creator Campaign Payments: A Submitted Batch Is Not a Closed Project
Use ONCE's payee–task–installment method to separate creative...
Video Marketing
2026-10-30
Shop Promise in Product Videos: Does the Badge Mean Free Returns?
A Shop Promise badge can name different benefits. Use ONCE's ...
