The Journal · THE JOURNAL
Video Marketing
Strategies for brand video, e-commerce ad creative, short-form content systems and reusable content assets—helping global brands turn one-off videos into an engine for testing, media and conversion.
Video Marketing
2026-07-13
Shopify Baby Feeding Videos: Use, Safety and Gifting
Plan Shopify baby feeding videos around parent concerns, firs...
Video Marketing
2026-07-13
Shopify Home Fitness Video Assets for Lasting Habits
Plan Shopify home fitness videos around beginner concerns, fi...
Video Marketing
2026-07-13
Amazon Sponsored Brands Video: Testing Product Benefits
Turn Amazon search intent into 15-second product demos, clear...
Video Marketing
2026-07-13
Planning DTC Kitchen-appliance Assets from Launch to Repurchase
Map product discovery, confirmation, use, maintenance and rep...
Video Marketing
2026-07-13
Splitting Global Short-video Ads Across Meta Reels, TikTok Shop and YouTube Shorts
Adapt viewing context, first-second hooks, safe zones, produc...
Video Marketing
2026-07-13
Creating Amazon DSP Video Assets for CTV, Online Video and Retargeting
Give CTV, online video and retargeting separate jobs through ...
