The Journal · THE JOURNAL
Video Marketing
Strategies for brand video, e-commerce ad creative, short-form content systems and reusable content assets—helping global brands turn one-off videos into an engine for testing, media and conversion.
Video Marketing
2026-10-30
Unlimited AI Video Generation Is Not Deadline Capacity
Unlimited attempts do not guarantee usable footage by a deadl...
Video Marketing
2026-10-30
Character Gait in Brand Films: How Walking Shapes Brand Personality
A practical directing guide to how stride, cadence, weight, e...
Video Marketing
2026-10-30
Creative Reporting: When the Higher CTR Video Is the Wrong Lesson
A video can lead on aggregate clicks yet trail within every p...
Video Marketing
2026-10-30
Building Off-Screen Space in Brand Films with Sound and Eyelines
How brand films use directional sound, eyelines, entrances, e...
Video Marketing
2026-10-30
AI Video Workflow Speed: Will a Faster Tool Move Your Deadline?
A faster processing step may leave your delivery date unchang...
Video Marketing
2026-10-30
How Product Ads Make Buttons, Dials and Hinges Feel Tactile
A practical guide to translating button travel, dial resistan...
