The Journal · THE JOURNAL
Video Marketing
Strategies for brand video, e-commerce ad creative, short-form content systems and reusable content assets—helping global brands turn one-off videos into an engine for testing, media and conversion.
Video Marketing
2026-10-31
Did the Product Video Reduce Returns? Start With the Order Cohort
Sales reversals are not a clean measure of product video perf...
Video Marketing
2026-10-31
Next Up Streaming Ads: Build for the Viewing Moment Before Buying a Reshoot
An episode transition is a creative environment, not a generi...
Video Marketing
2026-10-31
Podcast Sponsorship Expiry: Replacing Audio Does Not Recall Old Downloads
Separate stopping future delivery, replacing controlled sourc...
Video Marketing
2026-10-31
Temperature in Product Ads: Making Cold and Heat Visible
How can product ads make temperature believable through a scr...
Video Marketing
2026-10-31
Creative A/B Tests: When an Early Lead Should Not Trigger a Video Order
Separate a spending pause, a statistical conclusion and a pro...
Video Marketing
2026-10-30
Unlimited AI Video Generation Is Not Deadline Capacity
Unlimited attempts do not guarantee usable footage by a deadl...
