The Journal · THE JOURNAL
Video Marketing
Strategies for brand video, e-commerce ad creative, short-form content systems and reusable content assets—helping global brands turn one-off videos into an engine for testing, media and conversion.
Video Marketing
2026-07-13
Shopify Customer Testimonial Videos That Build Trust
Choose real customers, capture evidence, plan clear disclosur...
Video Marketing
2026-07-13
TikTok Shop Guitar Pedal Ads from Performance Footage
Plan guitar pedal videos around tone, performance and purchas...
Video Marketing
2026-07-13
Shopify Golf Videos: From First Use to the Course
Plan golf equipment videos for Shopify around first use, cour...
Video Marketing
2026-07-13
Planning Performance Max Video for Earphone Brands Across Horizontal, Vertical and Square Formats
Give each format a deliberate product message through asset g...
Video Marketing
2026-07-13
Shopify Power Tool Videos: First Use to Accessories
Plan power tool footage for Shopify: first-use demonstrations...
Video Marketing
2026-07-13
Amazon Power Station Videos for Runtime and Camping
Plan portable power station videos around runtime, charging a...