The Journal · THE JOURNAL
Video Marketing
Strategies for brand video, e-commerce ad creative, short-form content systems and reusable content assets—helping global brands turn one-off videos into an engine for testing, media and conversion.
Video Marketing
2026-10-31
Repeated Actions in Brand Ads: When Motion Becomes Memory
How repeated movement becomes brand memory: a practical guide...
Video Marketing
2026-10-31
Creator Member Perks: Turn a CSV Into a Fulfillment Batch
A member export is not a shipping instruction. ONCE's eligibi...
Video Marketing
2026-10-31
Reaction Shots in Product Ads: Making Value Felt Before the Reveal
How can a product ad make value felt before the product enter...
Video Marketing
2026-10-31
Buying a Creator Multistream? Scope Each Platform’s Experience
One product demonstration can serve several platforms, but th...
Video Marketing
2026-10-31
Weight in Product Ads: Making Light, Heavy and Stable Visible
How product ads make lightness, mass and stability believable...
Video Marketing
2026-10-31
Did the Product Video Reduce Returns? Start With the Order Cohort
Sales reversals are not a clean measure of product video perf...
