The Journal · THE JOURNAL
Video Marketing
Strategies for brand video, e-commerce ad creative, short-form content systems and reusable content assets—helping global brands turn one-off videos into an engine for testing, media and conversion.
Video Marketing
2026-10-31
YouTube Creator Deals: Can You Reuse the Finished TV Ad?
A finished commercial and a creator integration are different...
Video Marketing
2026-10-31
Buying LinkedIn Expert Video? Verify Sponsorship First
A public post and a willing expert do not establish a usable ...
Video Marketing
2026-10-31
Localizing Spaces in Global Brand Films: What Should Stay Chinese?
How much of a Chinese brand’s origin should remain in a globa...
Video Marketing
2026-10-31
Email Clicks Fell After Bot Filtering. Cut the Video Budget?
A reporting change can look like creative decline. ONCE expla...
Video Marketing
2026-10-31
Crowdfunding Video Prices: Is the Pledge the Whole Cost?
A prominent pledge amount can obscure shipping, taxes and lat...
Video Marketing
2026-10-31
Repeated Actions in Brand Ads: When Motion Becomes Memory
How repeated movement becomes brand memory: a practical guide...
