The Journal · THE JOURNAL
Video Marketing
Strategies for brand video, e-commerce ad creative, short-form content systems and reusable content assets—helping global brands turn one-off videos into an engine for testing, media and conversion.
Video Marketing
2026-11-01
Gift Card Campaigns: Don’t Add Card Sales to Redemption Orders
Card purchases, merchandise orders and redemption top-ups ans...
Video Marketing
2026-11-01
Bundle Campaign Videos: Your Hero Product Is in Stock. Is the Kit?
A missing accessory can invalidate an otherwise usable bundle...
Video Marketing
2026-10-31
Podcast Sponsorship Pricing: Which 24-Hour Window Are You Buying?
A daily chart can hide rolling deduplication. Use ONCE’s buyi...
Video Marketing
2026-10-31
App Store Preview Videos: Testing or Audience Routing?
Default-page experiments and custom product pages need differ...
Video Marketing
2026-10-31
Changing Shopify Review Apps? Verify Every Display Channel
A successful file import does not prove reviews remain eligib...
Video Marketing
2026-10-31
YouTube Creator Deals: Can You Reuse the Finished TV Ad?
A finished commercial and a creator integration are different...
