The Journal · THE JOURNAL
Video Marketing
Strategies for brand video, e-commerce ad creative, short-form content systems and reusable content assets—helping global brands turn one-off videos into an engine for testing, media and conversion.
Video Marketing
2026-11-01
Buying YouTube Collaborations? Count Videos Before Adding Views
ONCE’s video ledger separates creator work, collaboration cre...
Video Marketing
2026-11-01
Preorder Cross-Sell Videos: Does the Basket Change the Balance Date?
Before commissioning preorder cross-sell videos, compare each...
Video Marketing
2026-11-01
Promotion Video Budgets: Separate Spend, Bidding Assumptions and Creative
Use ONCE’s three-part commissioning method to separate extra ...
Video Marketing
2026-11-01
How a Short-Form Video Series Can Stay Consistent Without Looking Repetitive
A branded short-form video series needs recognizable identity...
Video Marketing
2026-11-01
YouTube’s 2027 Shorts Rules: Budget the Season Without Assumed Payouts
YouTube has announced a recurring Shorts revenue threshold fo...
Video Marketing
2026-11-01
Gift Card Campaigns: Don’t Add Card Sales to Redemption Orders
Card purchases, merchandise orders and redemption top-ups ans...
