The Journal · THE JOURNAL
Video Marketing
Strategies for brand video, e-commerce ad creative, short-form content systems and reusable content assets—helping global brands turn one-off videos into an engine for testing, media and conversion.
Video Marketing
2026-11-01
Meltwater Ad Case: When a Celebrity Plays a B2B Role
A creative analysis of Meltwater's Kim Cattrall campaign: how...
Video Marketing
2026-11-01
Samsung SSD Ad Case: Making Reliability Visible
A creative analysis of Samsung's Choose the sure thing campai...
Video Marketing
2026-11-01
Adding Video to a Podcast? Recheck the Ads Before Replacing the Episode
A Spotify video upgrade can change the audio source, ad inser...
Video Marketing
2026-11-01
LinkedIn Video Leads: Is a Default Answer Confirmed Buying Intent?
Before commissioning more product videos, check how LinkedIn ...
Video Marketing
2026-11-01
Vimeo On Demand Is Closing: Migrate Access, Not Just Video Files
Vimeo On Demand closes November 20, 2026. Use ONCE’s three-la...
Video Marketing
2026-11-01
Buying YouTube Collaborations? Count Videos Before Adding Views
ONCE’s video ledger separates creator work, collaboration cre...
