The Journal · THE JOURNAL
Video Marketing
Strategies for brand video, e-commerce ad creative, short-form content systems and reusable content assets—helping global brands turn one-off videos into an engine for testing, media and conversion.
Video Marketing
2026-10-29
Multi-Merchant Carts: Whose Spend Counts Toward Your Free-Shipping Offer?
A combined shopping view does not establish a shared promotio...
Video Marketing
2026-10-29
Offscreen Sound in Brand Films: Let Space Drive the Character
How can footsteps, brakes, or rain outside the frame make a c...
Video Marketing
2026-10-29
When a Character Changes Their Mind in a Brand Film
How can a brand film show a character changing their mind for...
Video Marketing
2026-10-29
New Sponsorship, Old YouTube Video: What Is Still in the Original Cut?
Adding a dynamic brand segment does not clear existing sponso...
Video Marketing
2026-10-29
Gift Guide Videos: Show Whether Shoppers Are Choosing One Item or Buying a Set
A multi-product scene can look like a single offer. ONCE expl...
Video Marketing
2026-10-29
Webinar Chapter Analytics: What a Click Means After a Replay Edit
When chapter clicks feed marketing segments, editing a replay...
